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The service system is the basi...
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Theory
Service-dominant logic
53
Service-Dominant Logic
50
Marketing theory
35
Marketingtheorie
34
Betriebliche Wertschöpfung
28
Value creation
28
Dienstleistung
25
Services
23
Relationship marketing
19
Beziehungsmarketing
18
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14
Dienstleistungssektor
14
Service industry
14
Services marketing
14
Customer integration
13
Kundenintegration
13
Innovation
12
Service innovation
12
Dienstleistungsinnovation
10
Dienstleistungsmanagement
9
Institutional economics
9
Institutionenökonomik
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Service management
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Unternehmensnetzwerk
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Theorie
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Service ecosystems
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Value co-creation
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service-dominant logic
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Vargo, Stephen L.
8
Lusch, Robert F.
5
Akaka, Melissa Archpru
2
Wieland, Heiko
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Ahearne, Michael
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Chandler, Jennifer D.
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Hartmann, Nathaniel N.
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Marketing theory
2
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
Handbook of service science ; [Vol. 1]
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of personal selling & sales management : JPSSM
1
Journal of the Academy of Marketing Science
1
Review of marketing research
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Services science : fundamentals, challenges and future developments
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ECONIS (ZBW)
9
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1
Services Sciences, Management, and Engineering (SSME) and its relation to academic disciplines
Spohrer, Jim
- In:
Services science : fundamentals, challenges and future …
,
(pp. 11-40)
.
2007
Persistent link: https://www.econbiz.de/10003604905
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2
On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
Saved in:
3
Advancing service science with service-dominant logic : clarifications and conceptual development
Vargo, Stephen L.
;
Lusch, Robert F.
;
Akaka, Melissa Archpru
-
2010
Persistent link: https://www.econbiz.de/10003968697
Saved in:
4
Alternative Logiken für Dienstleistungen : von hybriden Systemen zu Serviceökosystemen
Vargo, Stephen L.
;
Lusch, Robert F.
;
Horbel, Chris
; …
- In:
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
,
(pp. 137-153)
.
2011
Persistent link: https://www.econbiz.de/10008908803
Saved in:
5
Contextualization and value-in-context : how context frames exchange
Chandler, Jennifer D.
;
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10008988885
Saved in:
6
An exploration of networks in value cocreation : a service-ecosystems view
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
-
2012
Persistent link: https://www.econbiz.de/10009572488
Saved in:
7
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
8
Advancing sales theory through a holistic view : how social structures frame selling : introduction
Hartmann, Nathaniel N.
;
Wieland, Heiko
;
Vargo, Stephen L.
; …
- In:
Journal of personal selling & sales management : JPSSM
40
(
2020
)
4
,
pp. 221-226
Persistent link: https://www.econbiz.de/10012395123
Saved in:
9
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
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