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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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ECONIS (ZBW)
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Unconscious processing of advertising involving emotion, not implicit learning and memory, informs attitude and behaviour
Percy, Larry
- In:
Advertising and communication : proceedings 4th …
,
(pp. 68-73)
.
2005
Persistent link: https://www.econbiz.de/10003353610
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2
Unconscious processing of advertising and its effects upon attitude and behaviour
Percy, Larry
- In:
International advertising and communication : current …
,
(pp. 109-121)
.
2006
Persistent link: https://www.econbiz.de/10003378108
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3
Advertising and promotion management
Rossiter, John R.
;
Percy, Larry
-
1987
Persistent link: https://www.econbiz.de/10000782620
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4
Advertising strategy : a communication theory approach
Percy, Larry
;
Rossiter, John R.
-
1980
Persistent link: https://www.econbiz.de/10000054501
Saved in:
5
Emotions and motivations in advertising
Rossiter, John R.
;
Percy, Larry
-
1990
Persistent link: https://www.econbiz.de/10000846738
Saved in:
6
Measuring advertising effectiveness : copy testing (pre-testing) ads and tracking (post-testing) the campaign
Percy, Larry
;
Rossiter, John R.
-
1992
Persistent link: https://www.econbiz.de/10000846943
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7
The evolution of brands : from signals of quality to storehouses of trust
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784479
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