//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing Management & adminis...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theory
Marketingmanagement
13
Vereinigte Staaten
13
Marketing
12
Marktforschung
12
Theorie
11
Marketing management
10
Werbung
8
Absatz
6
Management
6
USA
6
United States
5
Absatztechnik
4
Marktwerbung
4
Verbraucher
4
Verbraucherverhalten
4
Absatzpolitik
3
Consumer behaviour
3
Entscheidung
3
Konsumentenverhalten
3
Marketingforschung
3
Marktpsychologie
3
Betriebswirtschaftslehre
2
Business economics
2
Decision
2
Einzelhandel
2
Einzelhandelsbetrieb
2
Handel
2
Market research
2
Marketing theory
2
Marketingtheorie
2
Preisgestaltung
2
Public administration
2
Strategic management
2
Strategisches Management
2
Verkauf
2
Werbemittel
2
Ägypten
2
Öffentliche Verwaltung
2
Absatzkontrolle
1
more ...
less ...
Type of publication
All
Book / Working Paper
9
Type of publication (narrower categories)
All
Lehrbuch
3
Textbook
3
Aufsatzsammlung
1
CD-ROM, DVD
1
Language
All
English
9
Author
All
Boyd, Harper W.
7
Walker, Orville C.
4
Larréché, Jean-Claude
3
Mullins, John W.
3
Britt, Steuart Henderson
2
Westfall, Ralph
2
Britt, Steuart H.
1
more ...
less ...
Published in...
All
The Wiley marketing series
2
McGraw-Hill/Irwin series in management
1
McGraw-Hill/Irwin series in marketing
1
Mcgraw-Hill / Irwin series in marketing
1
The Irwin series in marketing
1
The McGraw-Hill/Irwin series in marketing
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer behavior and the behavioral sciences : theories and applications
Britt, Steuart Henderson
(
contributor
); …
-
1966
Persistent link: https://www.econbiz.de/10000037689
Saved in:
2
Consumer behavior and the behavioral sciences : theories and applications
Britt, Steuart Henderson
(
contributor
)
-
1967
-
2. print
Persistent link: https://www.econbiz.de/10003624866
Saved in:
3
Marketing research : text and cases
Boyd, Harper W.
;
Westfall, Ralph
-
1964
-
1. print
Persistent link: https://www.econbiz.de/10000674717
Saved in:
4
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Boyd, Harper W.
;
Mullins, John W.
; …
-
2003
-
4. ed
Persistent link: https://www.econbiz.de/10001661425
Saved in:
5
Marketing research : text and cases
Boyd, Harper W.
;
Westfall, Ralph
-
1956
-
1. print
Persistent link: https://www.econbiz.de/10001503747
Saved in:
6
Marketing management : a strategic, decision-making approach
Boyd, Harper W.
(
contributor
)
-
2002
-
4. ed.
Persistent link: https://www.econbiz.de/10001552043
Saved in:
7
Marketing management : a strategic, decision-making approach
Mullins, John W.
;
Walker, Orville C.
;
Boyd, Harper W.
; …
-
2005
-
5. ed
Persistent link: https://www.econbiz.de/10001795505
Saved in:
8
Marketing management : a strategic decision-making approach
Mullins, John W.
;
Walker, Orville C.
-
2008
-
6. ed.
Persistent link: https://www.econbiz.de/10003344579
Saved in:
9
Marketing strategy : planning and implementation
Walker, Orville C.
-
1992
Persistent link: https://www.econbiz.de/10013481866
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->