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When random assigment is not enough : accounting

Feinberg, Fred M.; Salisbury, Linda Court; Ying, Yuanping - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 976-994

Persistent link: https://www.econbiz.de/10011617492

Asset-pricing anomalies at the firm level

Cederburg, Scott; O'Doherty, Michael - In: Journal of econometrics 186 (2015) 1, pp. 113-128

Persistent link: https://www.econbiz.de/10011349540

Basket composition and choice among direct channels : a latent state model of shopping costs

Kalyanam, Kirthi; Lenk, Peter J.; Rhee, Eddie - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 69-88

Persistent link: https://www.econbiz.de/10011743777

Attribute-level heterogeneity

Ebbes, Peter; Liechty, John C.; Grewal, Rajdeep - In: Management science : journal of the Institute for … 61 (2015) 4, pp. 885-897

Persistent link: https://www.econbiz.de/10010526539

Functional autoregression for sparsely sampled data

Kowal, Daniel R.; Matteson, David S.; Ruppert, David - In: Journal of business & economic statistics : JBES ; a … 37 (2019) 1, pp. 97-109

Persistent link: https://www.econbiz.de/10012176502

Economic analysis of charitable donations

Kang, Moon Young; Park, Byungho; Lee, Sanghak; Kim, Jaehwan - In: Journal of marketing and consumer behaviour in emerging … (2016) 2, pp. 40-57

This paper examines the effect of message characteristics on donation behavior using an economic model of giving. The utility of giving can come from one's own contribution and possibly from the combined contributions of others. Donors are assumed to be constrained utility maximizers, and the...

Persistent link: https://www.econbiz.de/10012116512

Optimizing retail assortments

Rooderkerk, Robert P.; Heerde, Harald J. van; Bijmolt, … - In: Marketing science : the marketing journal of the … 32 (2013) 5, pp. 699-715

Persistent link: https://www.econbiz.de/10010199457

Conjoint analysis, demand analysis, hierarchical bayes, pricing, services marketing

Larson, Alexander C.; Reicher, Rita L.; Johnsen, David … - In: The journal of product & brand management 23 (2014) 2, pp. 121-130

Persistent link: https://www.econbiz.de/10010384243

The right metrics for marketing-mix decisions

Mintz, Ofer; Gilbride, Timothy J.; Lenk, Peter J.; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 32-49

Persistent link: https://www.econbiz.de/10012506514

Analyzing the capabilities of the HB logit model for choice-based conjoint analysis : a simulation study

Hein, Maren; Kurz, Peter; Steiner, Winfried J. - In: Journal of business economics : JBE 90 (2020) 1, pp. 1-36

Persistent link: https://www.econbiz.de/10012207109

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