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Consumer choice behavior : a cognitive theory
Hansen, Flemming - 1972
Persistent link: https://www.econbiz.de/10000050373
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The nature of central and peripheral advertising information processing
Hansen, Lotte Yssing; Hansen, Flemming - 2001
Persistent link: https://www.econbiz.de/10001589516
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Emotions, advertising and consumer choice
Hansen, Flemming; Christensen, Sverre Riis - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003463424
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Emotions, Advertising and Consumer Choice
Hansen, Flemming - 2014
Emotions, Advertising and Consumer Choice -- Table of Contents -- FOREWORD -- PART I - Emotions in Consumer Choice -- CHAPTER I: The Origin of Consumer Choice Theory -- 1. Marketing Theory -- 2. Early Consumer Behaviour Research -- 3. Consumer Behaviour as a Discipline -- 4. The Content of the...
Persistent link: https://www.econbiz.de/10012681554
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Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A. - In: Journal of business research : JBR 61 (2008) 9, pp. 982-985
Persistent link: https://www.econbiz.de/10003732092