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Understanding market characteristics from aggregated brand switching data by the method of spectral decomposition
Grover, Rajiv - In: International journal of research in marketing : IJRM ; … 5 (1988) 2, pp. 77-89
Persistent link: https://www.econbiz.de/10001058114
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LADI: a latent discriminant model for analyzing marketing research data
Dillon, William R. - In: Journal of marketing research : JMR 26 (1989) 1, pp. 15-29
Persistent link: https://www.econbiz.de/10001059645
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Marketing research in a marketing environment
Dillon, William R. - 1990 - 2. ed.
Persistent link: https://www.econbiz.de/10013481804
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Marketing : concepts and applications
Schewe, Charles D.; Smith, Reuben M. - 1980 - Internat. student ed
Persistent link: https://www.econbiz.de/10000559217