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Distributor sharing of strategic information with suppliers
Frazier, Gary L.
;
Maltz, Elliot
;
Antia, Kersi D.
; …
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 31-43
Persistent link: https://www.econbiz.de/10003860858
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What will the future bring? : Dominance, technology expectations, and radical innovation
Chandy, Rajesh K.
;
Prabhu, Jaideep C.
;
Antia, Kersi D.
-
2002
Persistent link: https://www.econbiz.de/10001740573
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The effects of advertised quality emphasis and objective quality on sales
Kopalle, Praveen K.
;
Fisher, Robert J.
;
Sud, Bharat L.
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 114-126
Persistent link: https://www.econbiz.de/10011697522
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