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Unilateral Pricing Policy in Multichannel Setting : An Analytical Approach

Raj, S.P. - 2014

The use of unilateral pricing policy (UPP), in which the manufacturer sets the common retail price for all retailers, is increasingly popular in the United States as a result of recent legal developments. This paper develops an analytical framework to model UPP in multichannel markets. The...

Persistent link: https://www.econbiz.de/10013048093

Optimal pricing in tiered markets

Sivakumar, K. - In: The journal of product & brand management 22 (2013) 3, pp. 249-259

Persistent link: https://www.econbiz.de/10009769819

Asymmetric quality tier competition : an alternative explanation

Sivakumar, K. - 1997

Persistent link: https://www.econbiz.de/10000977760

A test of the equivalent risk class hypothesis

Sivakumar, K. - In: Finance India : the quarterly journal of Indian … 4 (1990) 2, pp. 143-156

Persistent link: https://www.econbiz.de/10001108561

Quality-tier competition and optimal pricing

Sivakumar, K. - In: Journal of business research : JBR 33 (1995) 3, pp. 251-260

Persistent link: https://www.econbiz.de/10001183943

Quality-tier competition : impacts of the "whether" decision and the direction of price change

Sivakumar, K.; Raj, S. P. - 1995

Persistent link: https://www.econbiz.de/10000917642

Unique inter-brand effects of price on brand choice

Krishnamurthi, Lakshman - In: Journal of business research : JBR 34 (1995) 1, pp. 47-56

Persistent link: https://www.econbiz.de/10001187884

Manufacturer adoption of a unilateral pricing policy in a multi-channel setting to combat customer showrooming

Raj, S. P.; Rhee, Byong-Duk; Sivakumar, K. - In: Journal of business research : JBR 110 (2020), pp. 104-118

Persistent link: https://www.econbiz.de/10012237826

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