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Essays on capabilities based marketing and competitive superiority : FIMAC II - research
Tuominen, Matti (contributor); Anttila, Mai (contributor) - 2003
Persistent link: https://www.econbiz.de/10001854741
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Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian; Anttila, Mai - 1989
Persistent link: https://www.econbiz.de/10000762846
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An application of additive and multiplicative conjoint analysis models in explaining consumer price utility structures
Anttila, Mai; Möller, Kristian - 1981
Persistent link: https://www.econbiz.de/10001840760
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Rise of strategic nets - new modes of value creation
Möller, K. E. Kristian; Rajala, Arto - In: Industrial marketing management : the international … 36 (2007) 7, pp. 895-908
Persistent link: https://www.econbiz.de/10003532806
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Basic types of business strategies and their implications on product development and marketing
Rajala, Arto - 1994
Persistent link: https://www.econbiz.de/10000884402
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A framework for identifying the roles of marketing
Rajala, Arto - 1992
Persistent link: https://www.econbiz.de/10000847655
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Market orientation : dominant streams of research
Tuominen, Matti - 1996
Persistent link: https://www.econbiz.de/10000928550
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Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian - In: Industrial marketing management : the international … 42 (2013) 3, pp. 324-335
Persistent link: https://www.econbiz.de/10009766133
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Questioning the theory-praxis gap in marketing : types and drivers of research implementation
Möller, K. E. Kristian - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1163-1172
Persistent link: https://www.econbiz.de/10011725650