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Going beyond Hofstede : why we need to and how
Nakata, Cheryl - In: Beyond Hofstede : culture frameworks for global …, (pp. 3-15). 2009
Persistent link: https://www.econbiz.de/10003864752
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Reflexive considerations of culture theories in global marketing
Nakata, Cheryl - In: Beyond Hofstede : culture frameworks for global …, (pp. 247-277). 2009
Persistent link: https://www.econbiz.de/10003864794
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Optimal pricing in tiered markets
Sivakumar, K. - In: The journal of product & brand management 22 (2013) 3, pp. 249-259
Persistent link: https://www.econbiz.de/10009769819
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Asymmetric quality tier competition : an alternative explanation
Sivakumar, K. - 1997
Persistent link: https://www.econbiz.de/10000977760
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A test of the equivalent risk class hypothesis
Sivakumar, K. - In: Finance India : the quarterly journal of Indian … 4 (1990) 2, pp. 143-156
Persistent link: https://www.econbiz.de/10001108561
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Quality-tier competition and optimal pricing
Sivakumar, K. - In: Journal of business research : JBR 33 (1995) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10001183943
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Beyond Hofstede : culture frameworks for global marketing and management
Nakata, Cheryl (ed.) - 2009
Persistent link: https://www.econbiz.de/10003822867
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Enhancing new product adoption at the base of the pyramid : a contextualized model
Nakata, Cheryl; Weidner, Kelly - In: The journal of product innovation management : an … 29 (2012) 1, pp. 21-32
Persistent link: https://www.econbiz.de/10009411909
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Quality-tier competition : impacts of the "whether" decision and the direction of price change
Sivakumar, K.; Raj, S. P. - 1995
Persistent link: https://www.econbiz.de/10000917642
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Unique inter-brand effects of price on brand choice
Krishnamurthi, Lakshman - In: Journal of business research : JBR 34 (1995) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10001187884