Narrow search
Showing 1 - 7 of 7
Cover Image
The impact of brand equity and innovation on the long-term effectiveness of promotions
Slotegraaf, Rebecca J.; Pauwels, Koen - In: Journal of marketing research : JMR 45 (2008) 3, pp. 293-306
Persistent link: https://www.econbiz.de/10003724265
Cover Image
Effects of advertising and R&D on spillovers from a rival's bankruptcy
Jindal, Niket; Slotegraaf, Rebecca J. - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 349-369
Persistent link: https://www.econbiz.de/10015047776
Cover Image
The formation, evolution and replacement of price-quality relationships
Pauwels, Koen; D'Aveni, Richard A. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 46-65
Persistent link: https://www.econbiz.de/10011434880
Cover Image
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba; Pauwels, Koen; Hanssens, Dominique M.; … - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
Cover Image
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba; Pauwels, Koen; Hanssens, Dominique M.; … - 2001
Persistent link: https://www.econbiz.de/10001620698
Cover Image
Do promotions benefit manufacturers, retailers, or both?
Srinivasan, Shuba; Pauwels, Koen; Hanssens, Dominique M.; … - 2001
Persistent link: https://www.econbiz.de/10001655363
Cover Image
Special issue: a marketing perspective on business models
Gatignon, Hubert A. (ed.); Lecocq, Xavier (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011824737