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The mechanism of market driving with a corporate brand : the case of a global retailer

Tarnovskaya, Veronika - 2007

Persistent link: https://www.econbiz.de/10003642873

Firms' home-market relationships : their role when selecting international alliance partners

Elg, Ulf - 2010

Persistent link: https://www.econbiz.de/10003889327

Firms' home-market relationships : their role when selecting international alliance partners

Elg, Ulf - In: Journal of international business studies : JIBS ; an … 31 (2000) 1, pp. 169-177

The importance of taking account of a firm's home-market relationships in efforts to explain its choice of partners for international alliances is discussed. Liberating and moderating relationships are proposed as two alternative types of alliances that firms may form in response to the...

Persistent link: https://www.econbiz.de/10001483051

The formalization of case study research in international business

Ghauri, Pervez N.; Firth, Rebecca - In: Der Markt : international journal of marketing 48 (2009/10) 1/2, pp. 29-40

Persistent link: https://www.econbiz.de/10003901648

Psychic distance and environment : impact on increased resource commitment

Freeman, Susan; Giroud, Axèle; Kalfadellis, Paul; … - In: European business review : EBR ; the official journal … 24 (2012) 4, pp. 351-373

Persistent link: https://www.econbiz.de/10009573289

Multinationals and the changing rules of competition : new challenges for IB research

Ghauri, Pervez N.; Santangelo, Grazia D. - In: Management international review : mir ; journal of … 52 (2012) 2, pp. 145-154

Persistent link: https://www.econbiz.de/10009532010

Organizational learning, innovation and internationalization : a complex system model

Chiva, Ricardo; Ghauri, Pervez N.; Alegre, Joaquím - In: British journal of management : BJM 25 (2014) 4, pp. 687-705

Persistent link: https://www.econbiz.de/10010478653

Managing opportunity development in business networks

Ghauri, Pervez N. (contributor); … - 2005

Persistent link: https://www.econbiz.de/10002811855

Globalisation and the end of competition : a critical review of rent-seeking multinationals

Ghauri, Pervez N.; Buckley, Peter J. - In: Critical perspectives on internationalisation, (pp. 7-28). 2002

Persistent link: https://www.econbiz.de/10001707212

Project marketing : beyond competitive bidding

Cova, Bernard; Ghauri, Pervez N.; Salle, Robert S. - 2002

Persistent link: https://www.econbiz.de/10001631357