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Theory
Consumer behaviour
19
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19
Vertriebsweg
19
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13
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customer lifetime value
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Bradlow, Eric T.
9
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9
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5
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2
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2
Stern, Louis W.
2
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1
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1
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1
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1
Gopalakrishnan, Arun
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Hutchinson, J. W.
1
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1
Jerath, Kinshuk
1
Kumar, Vineet
1
Lu, Joy
1
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1
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1
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
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1
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1
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ECONIS (ZBW)
18
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1
Distribution channel choice in a market with complementary goods
Coughlan, Anne T.
- In:
International journal of research in marketing : IJRM ; …
4
(
1987
)
2
,
pp. 85-97
Persistent link: https://www.econbiz.de/10001041166
Saved in:
2
Price-matching guarantees, retail competition, and product-line assortment
Coughlan, Anne T.
;
Shaffer, Greg Eric
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 580-588
Persistent link: https://www.econbiz.de/10003868072
Saved in:
3
Minimum advertised pricing : patterns of violation in competitive retail markets
Israeli, Ayelet
;
Anderson, Eric T.
;
Coughlan, Anne T.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 539-564
Persistent link: https://www.econbiz.de/10011532318
Saved in:
4
Marketing channels
Anderson, Erin
;
Stern, Louis W.
;
Ansary, Adel I. el-
-
2006
-
7. ed.
Persistent link: https://www.econbiz.de/10003148574
Saved in:
5
When is the best ship a leaky one? : Segmentation, competition and gray markets
Coughlan, Anne T.
;
Soberman, David A.
-
1998
-
(Rev. version of 98/09/MTK)
Persistent link: https://www.econbiz.de/10000992431
Saved in:
6
On credible delegation by oligopolists : a discussion of distribution channel management
Coughlan, Anne T.
- In:
Management science : journal of the Institute for …
35
(
1989
)
2
,
pp. 226-239
Persistent link: https://www.econbiz.de/10001063882
Saved in:
7
Salesforce compensation : theory and managerial implications
Coughlan, Anne T.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
4
,
pp. 324-342
Persistent link: https://www.econbiz.de/10001090676
Saved in:
8
Optimal reverse channel structure for consumer product returns
Shulman, Jeffrey D.
;
Coughlan, Anne T.
;
Savaskan, R. Canan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1071-1085
Persistent link: https://www.econbiz.de/10008821796
Saved in:
9
Marketing channels
Stern, Louis W.
;
Ansary, Adel I. el-
;
Coughlan, Anne T.
-
1996
-
5. ed.
Persistent link: https://www.econbiz.de/10013474865
Saved in:
10
Count models based on Weibull interarrival times
McShane, Blake
;
Adrian, Moshe
;
Bradlow, Eric T.
;
Fader, …
- In:
Journal of business & economic statistics : JBES ; a …
26
(
2008
)
3
,
pp. 369-378
Persistent link: https://www.econbiz.de/10003754197
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