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Product innovation and product innovation marketing : theory and microeconometric evidence
Kaiser, Ulrich - 2001
This paper derives a three stage Cournot-oligopoly game for product innovation, expenditure on introducing the product and competition on the product market. Product innovation is assumed to increase consumer utility but is effective only if the innovating firm invests in marketing, so that...
Persistent link: https://www.econbiz.de/10011446211
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A review on the state of methodological trends in international marketing literature
Rana, Sudhir; Sharma, Somesh Kumar - In: Journal for global business advancement : JGBA 9 (2016) 1, pp. 90-107
Persistent link: https://www.econbiz.de/10011589752
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Micro talk systems
Brunswick, Gary J.; Gnauck, Brian; Amtmann, Raymond; … - In: Journal of business case studies 9 (2013) 4, pp. 311-319
Persistent link: https://www.econbiz.de/10009786498
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Challenges and solutions for international marketing management
Oesterle, Michael-Jörg (ed.); Wolf, Joachim (ed.) - 1998
Persistent link: https://www.econbiz.de/10000986767
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Markenstrategien wachstumsorientierter Unternehmen
Schiele, Thomas P. - 1997
Persistent link: https://www.econbiz.de/10000987148
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The internalisation of export channels and the export activity of Spanish manufacturers
Merino de Lucas, Fernando; Salas-Fumás, Vicente - 1998
Persistent link: https://www.econbiz.de/10000989045
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Erfolgsfaktor Service : strategisches Servicemanagement im nationalen und internationalen Marketing
Mann, Andreas - 1998
Persistent link: https://www.econbiz.de/10000993305
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Multi-market and global diffusion
Dekimpe, Marnik G.; Parker, Philip M.; Sárváry, Miklós - 1998
Persistent link: https://www.econbiz.de/10000994502
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Internationale Handelsmarkenpolitik im europäischen Lebensmitteleinzelhandel
Bodenbach, Bernd F. - 1996
Persistent link: https://www.econbiz.de/10000932061