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Service marketing and management: capacity as a strategic marketing variable
Shugan, Steven M. - In: Handbook of marketing, (pp. 484-512). 2006
Persistent link: https://www.econbiz.de/10003335274
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Advance selling theory
Xie, Jinhong; Shugan, Steven M. - In: Handbook of pricing research in marketing, (pp. 451-476). 2009
Persistent link: https://www.econbiz.de/10003819767
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Product line bundling : why airlines bundle high-end while hotels bundle low-end
Shugan, Steven M.; Moon, Jihwan; Shi, Qiaoni; Kumar, … - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 124-139
Persistent link: https://www.econbiz.de/10011645792
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Explaining bundle-framing effects with signaling theory
Moon, Jihwan; Shugan, Steven M. - In: Marketing science : the marketing journal of the … 37 (2018) 4, pp. 668-681
Persistent link: https://www.econbiz.de/10011916608