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Wirkungen von Event-Sponsoring : Analyse anhand von drei Sportveranstaltungen und Implikationen für Marketingmaßnahmen von Unternehmen
Özaktürk, Gülen Özden - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009244449
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Neuorientierte Verbraucherpolitik : eine Redimensionierung für Theorie und Praxis
Kollmann, Karl - 1993
Persistent link: https://www.econbiz.de/10000532751
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On the credibility determinants of a quality label : a quasi-natural experiment using the example of Stiftung Warentest
Hildenbrand, Andreas; Kühl, Rainer W.; Piper, Anne - In: Journal of consumer policy : consumer issues in law, … 39 (2016) 3, pp. 307-325
Persistent link: https://www.econbiz.de/10011557715
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Effects of individual differences on the use of consumer information systems - a series of essays
Goyal, Tarun - 2016
Persistent link: https://www.econbiz.de/10011492106
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Tasters' bias in wine guides' quality evaluations
Castriota, S.; Curzi, D.; Delmastro, Marco - In: Applied economics letters 20 (2013) 10/12, pp. 1174-1177
Persistent link: https://www.econbiz.de/10010197707
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Zur Spezifikation von Anwortmodellen : eine empirische Analyse des Verbraucherverhaltens bezüglich Wein
Tauscher, Ludwig - 1989
Persistent link: https://www.econbiz.de/10000819950
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Measurement and inference in wine tasting
Quandt, Richard E. - In: Journal of wine economics 1 (2006) 1, pp. 7-30
Persistent link: https://www.econbiz.de/10003895099
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Analysis of a wine tasting
Lindley, Dennis V. - In: Journal of wine economics 1 (2006) 1, pp. 31-41
Persistent link: https://www.econbiz.de/10003895102