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Theory
Relationship marketing
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25,768
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2,478
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2,434
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2,433
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2,429
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1,934
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Bruhn, Manfred
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40
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25
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24
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24
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23
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21
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21
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20
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19
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17
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17
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17
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17
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16
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16
Sarangi, Sudipta
16
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15
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15
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14
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14
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13
Hippner, Hajo
13
Matzler, Kurt
13
Ponzetto, Giacomo A. M.
13
Reggiani, Aura
13
Vannetelbosch, Vincent J.
13
Elhauge, Einer
12
Georg, Co-Pierre
11
Hinterhuber, Hans H.
11
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11
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10
Bravard, Christophe
10
Nagurney, Anna
10
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10
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10
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10
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9
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3
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3
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European journal of operational research : EJOR
89
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81
SpringerLink / Bücher
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37
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Computers & operations research : and their applications to problems of world concern ; an international journal
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22
Journal of economic theory
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International journal of production research
21
Neue betriebswirtschaftliche Forschung : Nbf
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19
Journal of business economics : JBE
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Journal of economic dynamics & control
18
Transportation research / E : an international journal
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Economics letters
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16
NBER working paper series
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CESifo working papers
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Basler Schriften zum Marketing
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ECONIS (ZBW)
5,487
RePEc
2
Other ZBW resources
2
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1
Banning controversial sponsors : understanding equilibrium outcomes when sports sponsorships are viewed as two-sided matches
Yang, Yupin
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 593-615
Persistent link: https://www.econbiz.de/10011349903
Saved in:
2
A sport crisis typology: establishing a pathway for future research
Wilson, Bradley
;
Stavros, Constantino
;
Westberg, Kate
- In:
International journal of sport management and marketing …
7
(
2010
)
1/2
,
pp. 21-32
Persistent link: https://www.econbiz.de/10003937860
Saved in:
3
Die Evaluation als Methode zur Kontrolle von Sponsoringengagements
Marwitz, Christian
- In:
Perspektiven des Sportmarketing : Besonderheiten, …
,
(pp. 173-183)
.
2005
Persistent link: https://www.econbiz.de/10003295939
Saved in:
4
Event-Marketing : theoretische Fundierung und empirische Analyse unter besonderer Berücksichtigung von Imagewirkungen
Nufer, Gerd
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003191644
Saved in:
5
Management-Handbuch
Sport-Marketing
Hermanns, Arnold
(
ed.
)
-
2001
Persistent link: https://www.econbiz.de/10001559653
Saved in:
6
Economia e gestione delle attività sportive
In:
Economia e diritto del terziario : rivista quadrimestrale
10
(
1998
)
1
Persistent link: https://www.econbiz.de/10001251360
Saved in:
7
Searching for the holy grail of
sponsorship
-linked marketing : a comprehensive, generalizable
sponsorship
retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576984
Saved in:
8
Searching for the holy grail of
sponsorship
-linked marketing : a comprehensive, generalizable
sponsorship
retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576989
Saved in:
9
Investigating sport league sponsor retention : results from a semi-parametric hazard model
Jensen, Jonathan A.
;
Head, David
;
Monroe, Olivia
; …
- In:
Sport management review
25
(
2022
)
1
,
pp. 31-58
Persistent link: https://www.econbiz.de/10013426152
Saved in:
10
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
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