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Theory
Consumer behaviour
78,605
Konsumentenverhalten
78,389
Marketingmanagement
16,755
Marketing management
16,075
Theorie
10,863
Beziehungsmarketing
10,001
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9,998
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8,146
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8,144
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6,756
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6,731
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5,692
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5,552
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5,494
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5,455
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5,269
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5,231
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5,176
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5,077
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5,062
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4,842
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4,443
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4,431
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4,326
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4,326
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4,310
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4,234
Electronic Commerce
3,825
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3,798
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3,773
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3,689
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3,555
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3,360
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Homburg, Christian
35
Bruhn, Manfred
33
Huber, Frank
32
Hruschka, Harald
30
Anderson, Simon P.
29
Bauer, Hans H.
29
Kuß, Alfred
27
Herrmann, Andreas
26
Meffert, Heribert
26
Kotler, Philip
24
Sheth, Jagdish N.
23
Kleinaltenkamp, Michael
21
Mullainathan, Sendhil
21
Gierl, Heribert
20
Kerschbamer, Rudolf
20
Pepels, Werner
20
Albers, Sönke
19
Postlewaite, Andrew
19
Blundell, Richard W.
18
Helm, Roland
18
Inderst, Roman
18
Janssen, Maarten C. W.
18
Backhaus, Klaus
17
Benkenstein, Martin
17
Hildebrandt, Lutz
17
Dellaert, Benedict G. C.
16
Diller, Hermann
16
Matsushima, Noriaki
16
Peitz, Martin
16
Shy, Oz
16
Swoboda, Bernhard
16
Armstrong, Mark
15
Samuelson, Larry
15
Sutter, Matthias
15
Tomczak, Torsten
15
Vermeulen, Frederic
15
Berndt, Ralph
14
Decker, Reinhold
14
Franses, Philip Hans
14
Gröppel-Klein, Andrea
14
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National Bureau of Economic Research
96
American Marketing Association
14
INSEAD
11
Springer Fachmedien Wiesbaden
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Fördergesellschaft Marketing an der Universität Augsburg
8
European University Institute / Department of Economics
6
Deutschland / Bundeswehr / Universität Hamburg
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Erasmus Research Institute of Management
4
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
4
Verlag Franz Vahlen
4
Center for Economic Research <Tilburg>
3
Chartered Institute of Marketing
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Institut für Markt- und Distributionsforschung <Köln>
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Springer Gabler <Firma>
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
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California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Christian-Albrechts-Universität zu Kiel
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Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
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Econometrisch Instituut <Rotterdam>
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Edward Elgar Publishing
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European Marketing Academy
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European Society for Opinion and Marketing Research
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Foerder Institute for Economic Research <Tēl-Āvîv>
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Freie Universität Berlin / Institut für Marketing
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2
Institut für Weltwirtschaft
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Instituto Valenciano de Investigaciones Económicas
2
International Association for Research in Economic Psychology
2
International Telecommunications Society
2
Maastricht Research School of Economics of Technology and Organizations
2
NetLibrary, Inc
2
Robert Schuman Centre for Advanced Studies
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
Umeå universitet
2
University of Cambridge / Department of Applied Economics
2
University of Cambridge / Faculty of Economics
2
University of Oxford / Institute of Economics and Statistics
2
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Europäische Hochschulschriften / 5
124
Gabler Edition Wissenschaft
104
NBER working paper series
95
Management science : journal of the Institute for Operations Research and the Management Sciences
87
Working paper / National Bureau of Economic Research, Inc.
87
NBER Working Paper
83
SpringerLink / Bücher
74
Discussion paper / Centre for Economic Policy Research
71
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
67
Journal of business research : JBR
65
Economics letters
61
International journal of industrial organization
61
European journal of operational research : EJOR
58
Journal of economic psychology : research in economic psychology and behavioral economics
55
Journal of economic behavior & organization : JEBO
51
Journal of retailing and consumer services
49
The American economic review
44
CESifo working papers
42
Lehrbuch
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Springer eBook Collection / Business and Economics
35
The Rand journal of economics
35
Journal of economics
34
Working paper
34
International journal of production economics
33
Operations research
33
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
33
Discussion papers / CEPR
32
Journal of business economics : JBE
32
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Discussion paper
31
Discussion paper / Tinbergen Institute
31
Applied economics
29
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Faculty & research / Insead : working paper series
28
Journal of marketing research : JMR
28
International journal of production research
27
The journal of industrial economics
27
Marketing : ZFP ; journal of research and management
26
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ECONIS (ZBW)
10,846
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1
Where is an organization? : how workspaces are appropriated to become (partial and temporary) organizational spaces
Larson, Elizabeth Wilhoit
- In:
Management communication quarterly : an international …
34
(
2020
)
3
,
pp. 299-327
Persistent link: https://www.econbiz.de/10012263838
Saved in:
2
Dynamische Marktsegmentierung
Belz, Christian
-
1995
Persistent link: https://www.econbiz.de/10000542199
Saved in:
3
Produktpräferenzanalyse : ein modelltheoretisches und methodisches Konzept zur Marktsimulation mittels Präferenzerfassungsmodellen
Gutsche, Jens
-
1995
Persistent link: https://www.econbiz.de/10000548208
Saved in:
4
Nachkaufmarketing : Kundenzufriedenheit und Kundenbindung auf Konsumgütermärkten
Jeschke, Kurt
-
1995
Persistent link: https://www.econbiz.de/10000508442
Saved in:
5
Demand analysis for marketing decisions
Hughes, George David
;
Hughes, G. David
-
1973
-
1. print.
Persistent link: https://www.econbiz.de/10000050689
Saved in:
6
Marketingfaktor Stimmungen : Grundlagen, Aktionsinstrumente, Fallbeispiele
Silberer, Günter
-
1996
Persistent link: https://www.econbiz.de/10000322054
Saved in:
7
Kundenzufriedenheit und Kundenbindung als Bestandteil der Unternehmenskommunikation
Föhrenbach, Jan T.
-
1995
Persistent link: https://www.econbiz.de/10000903422
Saved in:
8
Die Standardisierung integrativ erstellter Leistungen
Gersch, Martin
-
1995
Persistent link: https://www.econbiz.de/10000905251
Saved in:
9
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
Baier, Daniel
(
contributor
);
Decker, Reinhold
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000911973
Saved in:
10
Eine Analyse des Einflusses von Sales Promotion auf Kaufzeitpunkt- und Markenwahlentscheidung mit Hilfe der Ereignisanalyse unter schwerpunktmäßiger Berücksichtigung konsumentenspe...
Stoiber, Helmut
-
1996
Persistent link: https://www.econbiz.de/10000945829
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