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ECONIS (ZBW)
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1
The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services
Schumann, Jan H.
;
Schumann, Jan Hendrik
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003868232
Saved in:
2
The Impact of Culture on Relationship Marketing in International Services : A Target Group-Specific Analysis in the Context of Banking Services
Schumann, Jan H.
-
2009
The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners:...
Persistent link: https://www.econbiz.de/10013521277
Saved in:
3
Das Nachfrageverhalten von Versicherungs- und Bankkunden aus ganzheitlicher Sicht - Konsequenzen für den Finanzdienstleistungsgedanken
Kremer, Marcus
-
1994
Persistent link: https://www.econbiz.de/10000416178
Saved in:
4
Ein Meßkonzept für die Bankloyalität : Investitionen in
Bank
/Kunde-Beziehungen unter Risikoaspekten
Polan, Ralf
-
1995
Persistent link: https://www.econbiz.de/10000541974
Saved in:
5
Essays on retail financial services
Gleisner, Fabian
-
2009
Persistent link: https://www.econbiz.de/10003823675
Saved in:
6
Analyse des Nachkaufverhaltens als Folge der Zufriedenheit mit Finanzdienstleistungen
Breyer, Martin
-
1998
Persistent link: https://www.econbiz.de/10000646036
Saved in:
7
Marktsimulationen mit Hilfe von Präferenzdaten zur kundenorientierten Planung von Vermögensanlageprodukten
Jasny, Ralf
-
1994
Persistent link: https://www.econbiz.de/10013378439
Saved in:
8
Reflexive culture's consequences
Askegaard, Søren
;
Kjeldgaard, Dannie
;
Arnould, Eric J.
- In:
Beyond Hofstede : culture frameworks for global …
,
(pp. 101-122)
.
2009
Persistent link: https://www.econbiz.de/10003864764
Saved in:
9
International trade and consumption network externalities
Janeba, Eckhard
- In:
European economic review : EER
51
(
2007
)
4
,
pp. 781-803
Persistent link: https://www.econbiz.de/10003464319
Saved in:
10
Consumer behavior and culture : consequences for global marketing and advertising
Mooij, Marieke K. de
-
2011
-
2nd ed.
Persistent link: https://www.econbiz.de/10008746828
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