//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Ethnic identity in advertising...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theory
Consumer behaviour
22
Konsumentenverhalten
22
USA
11
United States
11
Brand management
9
Markenführung
8
Marketing theory
8
Marketingtheorie
8
Advertising effects
6
Werbewirkung
6
Brand pride
5
Brand tribalism
5
Emotion
5
Theorie
5
Advertising
4
Brand
4
Brand attitude
4
Brand image
4
Business ethics
4
Markenartikel
4
Markenimage
4
Marktforschung
4
Personality psychology
4
Persönlichkeitspsychologie
4
Purchase intention
4
Sportmarketing
4
Sports marketing
4
Unternehmensethik
4
Beziehungsmarketing
3
Bibliometrics
3
Bibliometrie
3
Economic ethics
3
Einzelhandel
3
Ethics
3
Ethik
3
Ethnic group
3
Ethnische Gruppe
3
Experiment
3
Market research
3
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
5
Author
All
Hyman, Michael R.
4
Kostyk, Alena
2
Trafimow, David
2
Hyman, Michael
1
Jayamohan, Parvathi
1
McKelvie, Alexander
1
Moss, Todd
1
Sierra, Jeremy J.
1
Torres, Ivonne M.
1
Wang, Cong
1
Wang, Tonghui
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Journal of current issues and research in advertising : JCIRA
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of management & organization : JMO
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
Saved in:
2
The harmful effect of null hypothesis significance testing on marketing research : an example
Trafimow, David
;
Hyman, Michael R.
;
Kostyk, Alena
; …
- In:
Journal of business research : JBR
125
(
2021
),
pp. 39-44
Persistent link: https://www.econbiz.de/10012494042
Saved in:
3
Are structural equation models theories and does it matter?
Trafimow, David
;
Hyman, Michael R.
;
Kostyk, Alena
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 248-263
Persistent link: https://www.econbiz.de/10014251317
Saved in:
4
The timeliness problem in the application of bass-type new product-growth models to durable sales forecasting
Hyman, Michael R.
- In:
Journal of business research : JBR
16
(
1988
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10003584195
Saved in:
5
The influence of managerial attributions on corporate entrepreneurship
Jayamohan, Parvathi
;
Moss, Todd
;
McKelvie, Alexander
; …
- In:
Journal of management & organization : JMO
30
(
2024
)
1
,
pp. 18-39
Persistent link: https://www.econbiz.de/10014489981
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->