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Consumer information processing and decision-making : origins, findings, applications, and future directions
Schmitt, Bernd
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 2-6
Persistent link: https://www.econbiz.de/10014634412
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Consumer cognition across cultures
Schmitt, Bernd
;
Tavassoli, Nader T.
- In:
The SAGE handbook of international marketing
,
(pp. 73-90)
.
2009
Persistent link: https://www.econbiz.de/10003792065
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Using large language models to generate silicon samples in consumer and marketing research : challenges, opportunities, and guidelines
Sarstedt, Marko
;
Adler, Susanne
;
Rau, Lea
;
Schmitt, Bernd
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1254-1270
Persistent link: https://www.econbiz.de/10014531212
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