Showing 1 - 5 of 5
Persistent link: https://www.econbiz.de/10003812944
Persistent link: https://www.econbiz.de/10003860423
Persistent link: https://www.econbiz.de/10011900567
This chapter examines how the original tenets of the affect-as-information hypothesis can be extended to explain a wide range of judgment phenomena, especially with respect to consumer decision making. To this end, research within social psychology as well as research from other fields such as...
Persistent link: https://www.econbiz.de/10014218375
The experience of fun plays a major role in the consumer society. Drawing on a grounded theory approach, we advance a psychological theory of consumer fun. Through an integration of in-depth interviews, narrative analyses, controlled experiments, structural equation modeling, and a...
Persistent link: https://www.econbiz.de/10014087582