Narrow search
Showing 1 - 10 of 9,580
Cover Image
Psyche und Kosten
Münzberg, Harald - 1987
Persistent link: https://www.econbiz.de/10000739843
Cover Image
Market and prices : theory of consumption, market and market prices
Vojtinskij, Vladimir S. - 1964
Persistent link: https://www.econbiz.de/10000594588
Cover Image
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
Cover Image
Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881
Cover Image
Die Akzeptanz technologischer Innovationen : eine absatztheoretische Fundierung am Beispiel von Multimedia-Systemen
Kollmann, Tobias - 1996
Persistent link: https://www.econbiz.de/10000676199
Cover Image
Konzepte des Produktnutzens und verwandte Konstrukte in der Marketingtheorie
Feuerhake, Christian - 1991
Persistent link: https://www.econbiz.de/10000085099
Cover Image
Kundenzufriedenheit : After-Sales-Marketing auf industriellen Märkten
Schütze, Roland; Schütze, Roland S. - 1992
Persistent link: https://www.econbiz.de/10000088372
Cover Image
Anbieterseitige Kündigung von Kundenbeziehungen : empirische Erkenntnisse und praktische Implikationen zum Kündigungsmanagement
Lucco, Andreas - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003757606
Cover Image
Image effects : how brand images change consumers' product ratings
Fichter, Christian (contributor) - 2008
Persistent link: https://www.econbiz.de/10003788546