Similar Search Results

Permission marketing and privacy concerns : why do customers (not) grant permissions?

Krafft, Manfred; Arden, Christine M.; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 39-54

Persistent link: https://www.econbiz.de/10011743757

The effectiveness of direct response radio commercials

Verhoef, Peter C.; Hoekstra, Janita Cornelia; Aalst, … - 1998

Persistent link: https://www.econbiz.de/10000990719

Predicting customer lifetime value in multi-service industries

Donkers, Bas (contributor); Verhoef, Peter C. (contributor); … - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001772103

The impact of satisfaction on the breadth of the relationship with a multi-service provider

Verhoef, Peter C.; Franses, Philip Hans; Hoekstra, … - 1999

Persistent link: https://www.econbiz.de/10001432446

The impact of brand and category characteristics on consumer stock-out reactions

Sloot, Laurens M. (contributor); … - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001721972

The marketing-finance interface : an organizational perspective

Verhoef, Peter C.; Pennings, Joost M. E. - In: Handbook of marketing and finance, (pp. 225-243). 2012

Persistent link: https://www.econbiz.de/10009552413

The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending

Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of retailing 97 (2021) 3, pp. 377-393

Persistent link: https://www.econbiz.de/10013256051

Wertorientierte Kundenanalyse innerhalb der Financial Supply Chain

Skiera, Bernd; Wiesel, Thorsten; Pfaff, Donovan - In: Die Optimierung der Performance im Credit Management, (pp. 117-133). 2005

Persistent link: https://www.econbiz.de/10003228158

The Effect of Search Channel Elimination on Purchase Incidence, Order Size and Channel Choice

Konus, Umut - 2013

This study investigates the impact of eliminating a search channel on purchase incidence, order size, channel choice and, ultimately, sales and profits. We analyze customer panel data from a large retailer over a five-year period. The retailer conducted a randomized field test in which the firm...

Persistent link: https://www.econbiz.de/10013075474