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Heckman, James J.
69
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55
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54
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51
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47
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47
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46
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42
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40
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39
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39
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36
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36
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35
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34
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34
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33
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33
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30
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30
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30
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30
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29
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29
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29
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28
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28
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28
Rudebusch, Glenn D.
28
Watson, Mark W.
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ECONIS (ZBW)
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1
The dark side of
sponsoring
and ambushing mega sport events : is successful communication hampered by too many, too similar, and too ambiguous stimuli?
Sachse, Manuela
;
Drengner, Jan
- In:
Stand und Perspektiven der Eventforschung
,
(pp. 37-58)
.
2010
Persistent link: https://www.econbiz.de/10008654337
Saved in:
2
Wirkungen von Event-
Sponsoring
: Analyse anhand von drei Sportveranstaltungen und Implikationen für Marketingmaßnahmen von Unternehmen
Özaktürk, Gülen Özden
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009244449
Saved in:
3
Reference-dependent preferences, loss aversion, and live game attendance
Coates, Dennis
;
Humphreys, Brad R.
;
Zhou, Li
- In:
Economic inquiry : journal of the Western Economic …
52
(
2014
)
3
,
pp. 959-973
Persistent link: https://www.econbiz.de/10010468375
Saved in:
4
Selection of leveraging strategies by national Olympic sponsors : a proposed model
Davies, Fiona
;
Tsiantas, Georgios
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
4
,
pp. 271-289
Persistent link: https://www.econbiz.de/10003761152
Saved in:
5
Sponsoring
und emotionale Erlebniswerte : Wirkungen auf den Konsumenten
Erdtmann, Stefan L.
-
1989
Persistent link: https://www.econbiz.de/10000779283
Saved in:
6
Selected contributions to market-based management
Sarstedt, Marko
-
2008
Persistent link: https://www.econbiz.de/10003743726
Saved in:
7
Position auctions with consumer search
Athey, Susan
;
Ellison, Glenn
-
2009
Persistent link: https://www.econbiz.de/10003874623
Saved in:
8
Position auction with consumer search
Athey, Susan
;
Ellison, Glenn
- In:
The quarterly journal of economics
126
(
2011
)
3
,
pp. 1213-1270
Persistent link: https://www.econbiz.de/10009356981
Saved in:
9
Kunstsponsoring : Gestaltungsdimensionen, Wirkungsweise und Wirkungsmessungen
Witt, Martin
-
2000
Persistent link: https://www.econbiz.de/10001480809
Saved in:
10
How efficient is dynamic pricing for sport events? : designing a dynamic pricing model for Bayern Munich
Kemper, Christopher
;
Breuer, Christoph
- In:
International journal of sport finance
11
(
2016
)
1
,
pp. 4-25
Persistent link: https://www.econbiz.de/10011452042
Saved in:
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