Similar Search Results

Switching beers? : the effects of switching costs on prices and profits in competitive markets

He, Xiaoyang; Siebert, Ralph - 2021

prices, market shares, and profits. Our demand estimation results show large differences in brand loyalty, and switching …

Persistent link: https://www.econbiz.de/10012510220

Measuring Customer Relationship Value : The Role of Switching Cost

Dikolli, Shane S. - 2006

Conceptually, customer relationship value depends on customer perceptions of the cost of switching to another supplier. Empirical tests of switching cost effects have been hampered because traditional performance measurement systems and customer satisfaction scores do not reflect switching cost...

Persistent link: https://www.econbiz.de/10012779973

Valuing Non-Contractual Firms Using Common Customer Metrics

McCarthy, Daniel - 2017

business unit of an e-commerce retailer, valuing the business unit as a whole, decomposing this valuation into existing and yet …

Persistent link: https://www.econbiz.de/10012962329

Customer Profitability and Optimal CLV-Based Strategies in a Model of Dynamic Competition

Lianos, Gerasimos - 2014

We study the optimal customer-acquisition and customer-retention decisions of the representative firm in a dynamic competitive industry. We find that the optimal per-customer retention effort depends positively on customer profitability and is constant over time. The endogenous effective...

Persistent link: https://www.econbiz.de/10013044455

Customer Lifetime Value in a Model of Dynamic Competition

Lianos, Gerasimos - 2014

We study the structure of optimal customer acquisition and customer retention strategies in an infinite horizon model of a firm in a competitive industry. We examine the effects of changes in customer profitability, density of competition, and discount rate on the optimal allocation of marketing...

Persistent link: https://www.econbiz.de/10013044456

Possibilities for Determining Customer's Profitability

Terziev, Venelin - 2018

Marketing is an art to attract and retain customers, but not to any but profitable customers. Unfortunately, organizations often understand that 20 to 40 percent of their customers are unprofitable. Also, many organizations report the fact that their most profitable customers are not the ones...

Persistent link: https://www.econbiz.de/10012920387

The Economics of Buyer Uncertainty : Advance Selling vs. Probabilistic Selling

Fay, Scott; Xie, Jinhong - 2014

Although Advance Selling and Probabilistic Selling differ in both motivation and implementation, we argue that they share a common characteristic - both offer consumers a choice involving buyer uncertainty. We develop a formal model to examine the general economics of purchase options that...

Persistent link: https://www.econbiz.de/10014046234

Integrating latent variables in discrete choice models : how higher-order values and attitudes determine consumer choice

Temme, Dirk (contributor); Paulssen, Marcel (contributor); … - 2007

Integrated choice and latent variable (ICLV) models represent a promising new class of models which merge classic choice models with the structural equation approach (SEM) for latent variables. Despite their conceptual appeal, to date applications of ICLV models in marketing are still rare. The...

Persistent link: https://www.econbiz.de/10003635077

Gruppenvergleiche bei hypothetischen Konstrukten : die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik

Temme, Dirk (contributor); Hildebrandt, Lutz (contributor) - 2008

Comparing groups with respect to hypothetical constructs requires that the measurement models are equal across groups. Otherwise conclusions drawn from the observed indicators regarding differences at the latent level (mean differences, differences in the structural relations) might be severly...

Persistent link: https://www.econbiz.de/10003727528

A brand specific investigation of international cost shock threats on price and margin with a manufacturer-wholesaler-retailer model

Dannewald, Till; Hildebrandt, Lutz - 2008

export/import prices and numerous studies show that the effect of currency fluctuations decreases within the distribution … distribution channel. Many empirical studies implicate that exogenous cost shocks, which are caused by exchange rate changes, are … distribution process will be affected differently by exchange rate variation dependent on the competitive situation. Although our …

Persistent link: https://www.econbiz.de/10003796133

1
2
3
4
5
6
7
8
9
10
Next
Last