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Theory
Consumer behaviour
83,098
Konsumentenverhalten
80,618
Theorie
9,713
Relationship marketing
9,454
Beziehungsmarketing
9,427
Brand management
7,581
Markenführung
7,540
Mobilkommunikation
6,981
Mobile communications
6,941
Brand image
6,711
Markenimage
6,671
Customer satisfaction
5,903
Kundenzufriedenheit
5,743
Online-Handel
5,704
Online retailing
5,692
USA
5,203
United States
4,962
Social Web
4,908
Social web
4,906
Online-Marketing
4,715
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4,693
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4,610
Dienstleistungsqualität
4,565
Deutschland
4,494
Brand
4,322
Markenartikel
4,312
Einzelhandel
4,262
Retail trade
4,219
Germany
4,178
Electronic Commerce
4,036
E-commerce
3,782
Werbewirkung
3,685
Advertising effects
3,647
Verbraucherverhalten
3,587
Experiment
3,445
Emotion
3,264
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3,075
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2,994
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2,891
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2,743
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4,454
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7
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766
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Anderson, Simon P.
27
Hruschka, Harald
25
Huber, Frank
25
Mullainathan, Sendhil
21
Kerschbamer, Rudolf
20
Sheth, Jagdish N.
20
Bauer, Hans H.
19
Postlewaite, Andrew
19
Blundell, Richard W.
18
Inderst, Roman
18
Janssen, Maarten C. W.
18
Peitz, Martin
17
Dellaert, Benedict G. C.
16
Hildebrandt, Lutz
16
Matsushima, Noriaki
16
Armstrong, Mark
15
Gierl, Heribert
15
Herrmann, Andreas
15
Moraga-González, José Luis
15
Samuelson, Larry
15
Shy, Oz
15
Sutter, Matthias
15
Vermeulen, Frederic
15
Helm, Roland
14
Herweg, Fabian
14
Nevo, Aviv
14
Palma, André de
14
Skiera, Bernd
14
Thisse, Jacques-François
14
Zinman, Jonathan
14
Boztuğ, Yasemin
13
Decker, Reinhold
13
Fishman, Arthur
13
Grunert, Klaus G.
13
Gröppel-Klein, Andrea
13
Swoboda, Bernhard
13
Chiappori, Pierre-André
12
Courty, Pascal
12
Ikeda, Shinsuke
12
Kaplan, Greg
12
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National Bureau of Economic Research
98
INSEAD
9
Springer Fachmedien Wiesbaden
9
IGI Global
7
European University Institute / Department of Economics
6
American Marketing Association
5
Deutschland / Bundeswehr / Universität Hamburg
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Fördergesellschaft Marketing an der Universität Augsburg
3
Institut für Wirtschaftswissenschaften <Wien>
3
International Telecommunications Society
3
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
Books on Demand GmbH <Norderstedt>
2
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Center for Economic Research <Tilburg>
2
Christian-Albrechts-Universität zu Kiel
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
Econometrisch Instituut <Rotterdam>
2
Edward Elgar Publishing
2
European Marketing Academy
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institut für Weltwirtschaft
2
Institut für Wirtschaftspolitik <Hamburg>
2
Instituto Valenciano de Investigaciones Económicas
2
International Association for Research in Economic Psychology
2
Maastricht Research School of Economics of Technology and Organizations
2
Melbourne Business School
2
Robert Schuman Centre for Advanced Studies
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
Springer Gabler <Firma>
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Umeå universitet
2
University of Cambridge / Department of Applied Economics
2
University of Cambridge / Faculty of Economics
2
University of Oxford / Institute of Economics and Statistics
2
University of Warwick / Department of Economics
2
University of Waterloo / Department of Economics
2
Universität Mannheim
2
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NBER working paper series
97
Working paper / National Bureau of Economic Research, Inc.
88
NBER Working Paper
84
Discussion paper / Centre for Economic Policy Research
78
Management science : journal of the Institute for Operations Research and the Management Sciences
68
International journal of industrial organization
61
European journal of operational research : EJOR
60
Europäische Hochschulschriften / 5
60
Economics letters
58
Gabler Edition Wissenschaft
58
Journal of business research : JBR
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
Journal of economic psychology : research in economic psychology and behavioral economics
55
SpringerLink / Bücher
53
Journal of economic behavior & organization : JEBO
51
Journal of retailing and consumer services
50
CESifo working papers
46
The American economic review
42
Discussion papers / CEPR
39
Discussion paper / Tinbergen Institute
34
Journal of economics
34
Operations research
34
Working paper
34
International journal of production economics
33
Telecommunications policy : the international journal of digital economy, data sciences and new media
33
Discussion paper
32
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
The Rand journal of economics
31
Information economics and policy : IEP
30
Applied economics
29
The journal of industrial economics
29
Journal of consumer research : JCR ; an interdisciplinary bimonthly
28
International journal of production research
27
Springer eBook Collection / Business and Economics
27
European economic review : EER
26
Journal of marketing research : JMR
26
Manufacturing & service operations management : M & SOM
24
The review of economic studies
24
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ECONIS (ZBW)
9,543
Other ZBW resources
2
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1
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1
Competitive location-based mobile coupon targeting strategy
Luo, Meiling
;
Li, Gang
;
Chen, Xudong
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012431570
Saved in:
2
Scanning for discounts : examining the redemption of competing mobile coupons
Mills, Paul
;
Zamudio, César
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 964-982
Persistent link: https://www.econbiz.de/10011924823
Saved in:
3
Excessive dependence on mobile social apps : a rational addiction perspective
Kwon, Hyeokkoo Eric
;
So, Hyunji
;
Han, Sang Pil
;
Oh, Wonseok
- In:
Information systems research : ISR
27
(
2016
)
4
,
pp. 919-939
Persistent link: https://www.econbiz.de/10011629907
Saved in:
4
Where, when, and how long : factors that influence the redemption of mobile phone coupons
Danaher, Peter J.
;
Smith, Michael S.
;
Ranasinghe, Kulan
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 710-725
Persistent link: https://www.econbiz.de/10011349858
Saved in:
5
Redemption time for coupons with limited duration : role of regulatory focus and product type
Wang, Jing
;
Huang, Wei
- In:
The international review of retail, distribution and …
29
(
2019
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10012208807
Saved in:
6
Mobile Business : Schaffung eines Bewusstseins für mobile Potenziale im Geschäftsprozesskontext
Scherz, Marian
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003652537
Saved in:
7
Situationsabhängiges mobiles Customer Relationship Management : Analysen - Wettbewerbsvorteile - Beispiele
Kriewald, Monika
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003508470
Saved in:
8
An experimentation with simulating mobile IPv6 (MIPv6) in NS-3 to handle user mobility
Rana, Manoj Kumar
;
Mandal, Swarup
;
Sardar, Bhaskar
; …
-
2015
Persistent link: https://www.econbiz.de/10011444340
Saved in:
9
Mobile banking - a strategic assessment
Marche, Sunny
;
Watters, Carolyn
- In:
Mobile commerce applications
,
(pp. 231-258)
.
2004
Persistent link: https://www.econbiz.de/10002371024
Saved in:
10
Mobile Business : Geschäftsmodelle und Kooperationen
Simonitsch, Karoline
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001804441
Saved in:
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