Sun, Baohong; Neslin, Scott; Srinivasan, Kannan - 2002
finding is that promotion has a strong effect on brand choice. This paper examines whether brand switching elasticities … analyses. First is a simulation based on synthetic data. We show that if the structural model is correct, brand switching … illustration of the Lucas Critique. Our overall conclusion is that reduced form model estimates of brand switching elasticities can …
