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Theory
Consumer behaviour
83,564
Konsumentenverhalten
81,114
Relationship marketing
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Beziehungsmarketing
25,686
Marketingmanagement
17,141
Marketing management
16,550
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9,072
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9,019
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5,828
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5,036
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4,916
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4,896
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4,854
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4,846
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4,791
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4,751
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4,743
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4,076
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4,032
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Bruhn, Manfred
67
Homburg, Christian
62
Huber, Frank
45
Bauer, Hans H.
44
Herrmann, Andreas
43
Meffert, Heribert
32
Hruschka, Harald
30
Anderson, Simon P.
29
Kuß, Alfred
27
Albers, Sönke
26
Kleinaltenkamp, Michael
26
Ahlert, Dieter
25
Benkenstein, Martin
25
Kotler, Philip
25
Pepels, Werner
23
Sheth, Jagdish N.
23
Diller, Hermann
22
Helm, Roland
22
Gierl, Heribert
21
Mullainathan, Sendhil
21
Piller, Frank T.
21
Kerschbamer, Rudolf
20
Stauss, Bernd
20
Blundell, Richard W.
19
Postlewaite, Andrew
19
Rudanko, Leena
19
Tomczak, Torsten
19
Günter, Bernd
18
Inderst, Roman
18
Janssen, Maarten C. W.
18
Swoboda, Bernhard
18
Backhaus, Klaus
17
Hildebrandt, Lutz
17
Reichwald, Ralf
17
Shy, Oz
17
Dellaert, Benedict G. C.
16
Hennig-Thurau, Thorsten
16
Matsushima, Noriaki
16
Peitz, Martin
16
Skiera, Bernd
16
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National Bureau of Economic Research
99
American Marketing Association
14
INSEAD
12
Fördergesellschaft Marketing an der Universität Augsburg
11
Springer Fachmedien Wiesbaden
11
European University Institute / Department of Economics
6
Deutschland / Bundeswehr / Universität Hamburg
5
Erasmus Research Institute of Management
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Verlag Franz Vahlen
5
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
4
Center for Economic Research <Tilburg>
3
Chartered Institute of Marketing
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Institut für Markt- und Distributionsforschung <Köln>
3
Instituto Valenciano de Investigaciones Económicas
3
Maastricht Research School of Economics of Technology and Organizations
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Springer Gabler <Firma>
3
Svenska Handelshögskolan <Helsinki>
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Christian-Albrechts-Universität zu Kiel
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
Econometrisch Instituut <Rotterdam>
2
Edward Elgar Publishing
2
Eric Cuvillier <Firma>
2
European Marketing Academy
2
European Society for Opinion and Marketing Research
2
Foerder Institute for Economic Research <Tēl-Āvîv>
2
Freie Universität Berlin / Institut für Marketing
2
Friedrich-Schiller-Universität Jena
2
Helmut-Schmidt-Universität
2
IGI Global
2
Institut für Weltwirtschaft
2
International Association for Research in Economic Psychology
2
International Telecommunications Society
2
Melbourne Business School
2
NetLibrary, Inc
2
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Gabler Edition Wissenschaft
152
Europäische Hochschulschriften / 5
140
SpringerLink / Bücher
108
NBER working paper series
98
European journal of operational research : EJOR
96
Management science : journal of the Institute for Operations Research and the Management Sciences
91
Working paper / National Bureau of Economic Research, Inc.
91
NBER Working Paper
84
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
74
Discussion paper / Centre for Economic Policy Research
73
Journal of business research : JBR
70
Economics letters
66
International journal of industrial organization
66
Springer eBook Collection / Business and Economics
62
Journal of economic psychology : research in economic psychology and behavioral economics
55
Journal of economic behavior & organization : JEBO
53
Journal of retailing and consumer services
53
CESifo working papers
47
The American economic review
47
Journal of business economics : JBE
43
International journal of production economics
42
Lehrbuch
41
International journal of production research
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Neue betriebswirtschaftliche Forschung : Nbf
39
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
38
Discussion papers / CEPR
37
Discussion paper
36
Working paper
36
Operations research
35
The Rand journal of economics
35
Journal of economics
34
Faculty & research / Insead : working paper series
33
Jahrbuch der Absatz- und Verbrauchsforschung
33
Marketing : ZFP ; journal of research and management
33
Discussion paper / Tinbergen Institute
32
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
32
Berichte aus der Betriebswirtschaft
31
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ECONIS (ZBW)
12,817
Other ZBW resources
4
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1
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
2
Allocation of marketing budgets to maximize customer equity
Koosha, Hamidreza
;
Albadvi, Amir
- In:
Operational research : an international journal
20
(
2020
)
2
,
pp. 561-583
Persistent link: https://www.econbiz.de/10012214579
Saved in:
3
Der nicht-monetäre
Kundenwert
als Zielgröße im Marketing : Analyse von Einflußfaktoren und Implikationen für die Steuerung
Feinen, Thomas P. J.
-
2003
Persistent link: https://www.econbiz.de/10003128668
Saved in:
4
The customer lifetime value concept and its contribution to corporate valuation
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Braehler, Matthias
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 47-67
Persistent link: https://www.econbiz.de/10001947646
Saved in:
5
Kundenwertbasierte Unternehmensbewertung : das Customer Lifetime Value-Konzept und sein Beitrag zu einer Marketingorientierten Unternehmensbewertung
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Brähler, Matthias
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
4
,
pp. 324-344
Persistent link: https://www.econbiz.de/10001736390
Saved in:
6
Creating dynamic capabilities to increase customer value
Martelo Landroguez, Silvia
;
Barroso Castro, Carmen
; …
- In:
Management decision : MD
49
(
2011
)
7
,
pp. 1141-1159
Persistent link: https://www.econbiz.de/10009355121
Saved in:
7
Der
Kundenwert
im Marketing : theoretische Hintergründe und Umsetzungsmöglichkeiten einer wert- und marktorientierten Unternehmensführung
Tewes, Matthias
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001754436
Saved in:
8
Consumers' value perception of an e-store and its impact on e-store loyalty intention
Chen, Zhan
-
2003
Persistent link: https://www.econbiz.de/10003569906
Saved in:
9
Evaluating relative value of customers via data envelopment analysis
Noorizadeh, Abdollah
;
Mahdiloo, Mahdi
;
Saen, Reza Farzipoor
- In:
The journal of business & industrial marketing
28
(
2013
)
7
,
pp. 577-588
Persistent link: https://www.econbiz.de/10010125757
Saved in:
10
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
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