Creating dynamic capabilities to increase customer value
Silvia Martelo Landroguez, Carmen Barroso Castro and Gabriel Cepeda-Carrión
| Year of publication: |
2011
|
|---|---|
| Authors: | Martelo Landroguez, Silvia ; Barroso Castro, Carmen ; Cepeda-Carrión, Gabriel |
| Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 49.2011, 7, p. 1141-1159
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| Subject: | Strategisches Management | Strategic management | Dynamische Kompetenzen | Dynamic capabilities | Kundenwert | Customer value | Marketingmanagement | Marketing management | Wissensmanagement | Knowledge management | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009355121