This paper studies the impact of supply reliability on a retail firm's performance under joint marketing and inventory decisions. The firm sells a product in a single selling season and can exert marketing effort to influence consumer demand. We develop a modeling framework to quantify the value...

We analyze a decentralized assembly system with two types of component suppliers: one (commanding suppliers) has strong bargaining power who demands a wholesale price contract and the other (subordinate suppliers) has weak bargaining power who accepts a revenue sharing contract from the...