DePaoli, Alexander; Khan, Uzma; Simonson, Itamar - 2020
particular, we distinguish between cognition-based reasons (grounded in defensible or logical evaluations) and affect … satisfied when deliberating about cognition-based (vs. affect-based) reasons, their satisfaction is not reduced if they instead … deliberate about affect-based (vs. cognition-based) reasons. Our research offers new insights into when and how deliberation …