We present a basic theoretical framework of ethnic identity, i.e., the level of immigrant's commitment to his or her host society as well as the immigrant's commitment to his or her home society. Our model can explain the emerging empirical literature which studies the effect of the immigrants'...

I propose a model of cultural assimilation with endogenous social networks, idiosyncratic assimilation patterns and with an heterogenous persistence of cultural traits. I then propose a conceptual framework to measures cultural assimilation in heterogeneous societies, showing that the model is...

The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners:...

Cultural diversity - in various forms - has in recent years turned into a prominent and relevant research and policy issue. There is an avalanche of studies across many disciplines that measure and analyse cultural diversity and its impacts. Based on different perspectives and features of the...