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Information acquisition during online decision making : a model-based exploration using eye-tracking data
Shi, Savannah Wei; Wedel, Michel; Pieters, F. G. M. Rik - In: Management science : journal of the Institute for … 59 (2013) 5, pp. 1009-1026
Persistent link: https://www.econbiz.de/10009751217
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Multiple factor hierarchical clustering algorithm for large scale web page and search engine clickstream data
Kou, Gang; Lou, Chunwei - 2012
Persistent link: https://www.econbiz.de/10009625152
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The impact of language and culture on perceived website usability
Nantel, Jacques; Glaser, Evelyne - In: Journal of engineering and technology management : JET-M 25 (2008) 1/2, pp. 112-122
Persistent link: https://www.econbiz.de/10003723413
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TV Advertising and Online Sales : The Role of Inter-Temporal Substitution
Lambrecht, Anja - 2020
Digital technologies lead consumers to instantaneously engage with companies online following TV advertising. As a result, companies increasingly aim to coordinate TV advertising with consumer online behavior. This has led companies and researchers to examine the effect of TV ads on online...
Persistent link: https://www.econbiz.de/10012842543
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Measuring product type and purchase uncertainty with online product ratings : a theoretical model and empirical application
Chen, Peiyu; Hitt, Lorin M.; Hong, Yili; Wu, Shinyi - In: Information systems research : ISR 32 (2021) 4, pp. 1470-1489
Persistent link: https://www.econbiz.de/10012805204
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Between online and offline markets : a structural estimation of consumer demand
Zhang, Xingyue Luna; Demirkan, Haluk - In: Information & management : the internat. journal of … 58 (2021) 4, pp. 1-13
Persistent link: https://www.econbiz.de/10012533614
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More is better, or not? : an empirical analysis of buyer preferences for variety on the e-market
Sokullu, Senay - In: Journal of economic behavior & organization : JEBO 209 (2023), pp. 450-470
Persistent link: https://www.econbiz.de/10014423514
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Consumer search, steering, and choice overload
Nocke, Volker; Rey, Patrick - In: Journal of political economy 132 (2024) 5, pp. 1684-1739
Persistent link: https://www.econbiz.de/10014633514
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Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang; Li, Michael Zhi-feng; Li, Li; Li, Jing; Hu, Jiao - In: European journal of operational research : EJOR 316 (2024) 2, pp. 617-638
Persistent link: https://www.econbiz.de/10014575556