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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R. (ed.); Herr, Paul M. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002454921
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Advertising and the consumer
Whyte jr., William H. - In: Consumer problems : Proceedings of an institute …, (pp. 14-22). 19XX
Persistent link: https://www.econbiz.de/10003014540
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Der Einfluss von Schaufenstern auf die Erwartung der Konsumenten : eine explorative Studie
Fließ, Sabine - 2007
Persistent link: https://www.econbiz.de/10013409332
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The information seekers an international study of consumer information advertising image
Thorelli, Hans B.; Becker, Helmut; Engledow, Jack - 1975
Persistent link: https://www.econbiz.de/10000042243
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Advertising, consumer behavior, and market imperfections : a review
Comanor, William S. - 1977
Persistent link: https://www.econbiz.de/10000626964
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A model of advertising with rationally learning consumers
Berninghaus, Siegfried - 1983
Persistent link: https://www.econbiz.de/10013330116
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Mentaler Kapitalismus : eine politische Ökonomie des Geistes
Franck, Georg - 2017 - 2. Auflage
Persistent link: https://www.econbiz.de/10011791787
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Business models for media firms : does competition matter for how they raise revenue?
Kind, Hans Jarle; Nilssen, Tore; Søgard, Lars - 2009
Persistent link: https://www.econbiz.de/10003872504
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Business models for media firms : does competition matter for how they raise revenue?
Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars - 2009
raise revenue. A media firm can either be financed by advertising revenue, by direct payment from the viewers (or the …, the larger is the fraction of their revenue coming from advertising. A media firm's scope for raising revenues from ads … media consumers becomes more important the larger the number of competing media products. …
Persistent link: https://www.econbiz.de/10003861802