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Providing consistent opinions from online reviews : a heuristic stepwise optimization approach
Zhang, Zunqiang; Chen, George Guo-Qiang; Zhang, Jin; … - In: INFORMS journal on computing : JOC 28 (2016) 2, pp. 236-250
Persistent link: https://www.econbiz.de/10011489277
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Information and online reviews
Loginova, Oksana; Mantovani, Andrea - 2015
Persistent link: https://www.econbiz.de/10011313667
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Viral Advertising
Bauer, Hans H.; Haber, Tobias E.; Albrecht, Carmen-Maria; … - In: Interactive Marketing im Web 2.0+ : Konzepte und …, (pp. 267-282). 2008
Persistent link: https://www.econbiz.de/10003762162
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Discussion of "the market for reviews: strategic behavior of online product reviewers with monetary incentives"
Ressi, Anna - In: Schmalenbach business review : sbr 72 (2020) 3, pp. 437-445
Persistent link: https://www.econbiz.de/10012429712
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Calibration of voting-based helpfulness measurement for online reviews : an iterative bayesian probability approach
Guo, Xunhua; Chen, George Guo-Qiang; Wang, Cong; Wei, Qiang - In: INFORMS journal on computing : JOC 33 (2021) 1, pp. 246-261
Persistent link: https://www.econbiz.de/10012496385
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Measuring risks for consumers, firms, and investors in the digital economy
Alves Werb, Gabriela - 2020
Persistent link: https://www.econbiz.de/10012618693
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When should star power and eWOM be responsible for the box office performance? : an empirical study based on signaling theory
Fan, Liu; Zhang, Xiaoping; Rai, Laxmisha - In: Journal of retailing and consumer services 62 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012648831
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Information and Online Reviews
Loginova, Oksana; Mantovani, Andrea - 2015
Online review aggregators, such as TripAdvisor, HotelClub and OpenTable help consumers identify the products and services that best match their preferences. The goal of this study is to understand the impact of online review aggregators on firms and consumers. We adopt Salop's circular city...
Persistent link: https://www.econbiz.de/10011715856
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Long-run price equilibrium with word-of-mouth consumer communication
Strand, Jon - 1987
Persistent link: https://www.econbiz.de/10000759366