//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Celebrity endorsements in emer...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theory
Consumer behaviour
118
Konsumentenverhalten
114
Einzelhandel
58
Retail trade
57
India
41
Beziehungsmarketing
40
Relationship marketing
40
Indien
32
Advertising effects
24
Marketing
24
Werbewirkung
24
USA
20
United States
19
Preismanagement
18
Pricing strategy
18
Theorie
18
Celebrity endorsement
17
Customer satisfaction
17
Kundenzufriedenheit
17
Advertising
16
Internet marketing
16
Marketingmanagement
16
Online-Marketing
16
Celebrity-Werbung
15
Marketing management
15
Dienstleistungsqualität
14
Ladengestaltung
14
Service quality
14
Store design
14
Brand
13
Brand management
13
Experiment
13
Markenartikel
13
Markenführung
13
Online retailing
13
Online-Handel
13
Social Web
13
Social web
13
Werbung
13
more ...
less ...
Online availability
All
Undetermined
9
Free
1
Type of publication
All
Article
14
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Arbeitspapier
1
Aufsatzsammlung
1
Collection of articles of several authors
1
Graue Literatur
1
Lehrbuch
1
Non-commercial literature
1
Sammelwerk
1
Textbook
1
Working Paper
1
more ...
less ...
Language
All
English
18
Author
All
Grewal, Dhruv
12
Biswas, Abhijit
6
Guha, Abhijit
5
Roy, Subhadip
3
Verma, Swati
3
Burman, Bidisha
2
Roggeveen, Anne L.
2
Ahlbom, Carl-Philip
1
Altrichter, Birgit
1
Banerjee, Somak
1
Benoit, Sabine
1
Chakrabarti, Satyajit
1
Dutta, Sujay
1
Estelami, Hooman
1
Esteva, Eduardo
1
Fishe, Raymond P. H.
1
Gauri, Dinesh Kumar
1
George, Morris
1
González, Eva M.
1
Jha, Subhash
1
Kohli, Chrianjeev
1
Kotler, Philip
1
Krishnan, Rajaram
1
Krishnan, Ramayya
1
Kumar, V.
1
Marmorstein, Howard
1
Mazumder, Rabin
1
Monroe, Kent B.
1
Moorthi, Y. L. R.
1
Motyka, Scott
1
Nordfält, Jens
1
Parasuraman, A.
1
Saha, Dipak
1
Srivastava, Joydeep
1
Suri, Rajneesh
1
more ...
less ...
Published in...
All
Journal of retailing
4
Journal of the Academy of Marketing Science
3
Journal of business research : JBR
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Services marketing quarterly
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
2
Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
3
Can attempts to delight customers with surprise gains boomerang? : a test using low-price guarantees
Dutta, Sujay
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 417-437
Persistent link: https://www.econbiz.de/10012107171
Saved in:
4
Can rounding up price discounts reduce sales?
Jha, Subhash
;
Biswas, Abhijit
;
Guha, Abhijit
;
Gauri, …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 343-350
Persistent link: https://www.econbiz.de/10014534704
Saved in:
5
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
6
Meaning transfer in celebrity endorsements : an explanation using metaphors
Roy, Subhadip
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 843-862
Persistent link: https://www.econbiz.de/10011976103
Saved in:
7
Partitioned pricing : can we always divide and prosper?
Burman, Bidisha
;
Biswas, Abhijit
- In:
Journal of retailing
83
(
2007
)
4
,
pp. 423-436
Persistent link: https://www.econbiz.de/10003598471
Saved in:
8
Is "proof" the eighth "P" of service? : a conceptual model and propositions
Moorthi, Y. L. R.
;
Roy, Subhadip
- In:
Services marketing quarterly
38
(
2017
)
4
,
pp. 213-225
Persistent link: https://www.econbiz.de/10011798684
Saved in:
9
Perspectives in marketing, innovation and strategy
Kotler, Philip
(
ed.
);
Roy, Subhadip
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014493451
Saved in:
10
The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
Grewal, Dhruv
;
Monroe, Kent B.
;
Krishnan, Rajaram
-
1996
Persistent link: https://www.econbiz.de/10000948545
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->