//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Effects of country-of-origin s...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theory
Consumer behaviour
62
Konsumentenverhalten
60
Advertising effects
58
Werbewirkung
58
Belgium
51
Belgien
43
Advertising
39
Werbung
38
Brand management
25
Markenführung
25
Internet marketing
19
Online-Marketing
19
Brand image
18
Markenimage
17
Marketing management
15
Marketingmanagement
15
Product Placement
15
Product placement
15
Fernsehwerbung
13
Television advertising
13
Emotion
11
Marketing
10
Psychology of advertising
10
Viral marketing
10
Virales Marketing
10
Werbepsychologie
10
Children
9
Automotive market
8
Brand
8
Kfz-Markt
8
Kinder
8
Markenartikel
8
Social Web
8
Social web
8
Target group
8
Theorie
8
Zielgruppe
8
Unternehmensethik
7
Advertising planning
6
more ...
less ...
Type of publication
All
Book / Working Paper
4
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Lehrbuch
3
Textbook
2
Arbeitspapier
1
Glossar enthalten
1
Glossary included
1
Graue Literatur
1
Non-commercial literature
1
Systematic review
1
Working Paper
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
6
Dutch
1
Author
All
Pelsmacker, Patrick de
6
Geuens, Maggie
3
Van den Bergh, Joeri
2
Barbarossa, Camilla
1
Bostyn, Frank
1
De Houwer, Jan
1
Jegers, Marc
1
Mielants, Caroline
1
Pastore, Alberto
1
Ridder, Ronald Karel de
1
Rozen, Irene
1
Vantomme, Delphine
1
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
All
Belgian journal of operations research, statistics and computer science
1
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
1
Elgar advanced introductions
1
Qualitative market research : an international journal
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Why environmentally conscious consumers do not purchase green products : a cognitive mapping approach
Barbarossa, Camilla
;
Pastore, Alberto
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10011308605
Saved in:
2
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2010
-
4th ed.
Persistent link: https://www.econbiz.de/10003888300
Saved in:
3
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003386383
Saved in:
4
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
5
Ethiek als een dimensie in het beslissingsproces van een onderneming : een literatuuroverzicht
Mielants, Caroline
;
Rozen, Irene
;
Pelsmacker, Patrick de
; …
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
54/55
(
2000/01
)
3
,
pp. 259-289
Persistent link: https://www.econbiz.de/10001530689
Saved in:
6
The power growth curve revisited : a comment on J. C. Tanner's car ownership growth model
Pelsmacker, Patrick de
- In:
Belgian journal of operations research, statistics and …
28
(
1988
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10001076750
Saved in:
7
Advanced introduction to advertising
Pelsmacker, Patrick de
-
2022
Persistent link: https://www.econbiz.de/10013483652
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->