Narrow search
Showing 1 - 10 of 12,615
Cover Image
Population and bandwagon effects on local team revenues in Major League Baseball
Brown, Daniel; Link, Charles R. - In: Journal of sports economics 9 (2008) 5, pp. 470-487
Persistent link: https://www.econbiz.de/10003771553
Cover Image
Cause-related marketing in sports : the power of altruism
Joo, Soyoung; Koo, Jakeun; Fink, Janet S. - In: European Sport management quarterly : ESMQ 16 (2016) 3, pp. 316-340
Persistent link: https://www.econbiz.de/10011577874
Cover Image
A general multiple distributed lag framework for estimating the dynamic effects of promotions
Kappe, Eelco; Stadler Blank, Ashley; DeSarbo, Wayne - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1489-1510
Persistent link: https://www.econbiz.de/10010381862
Cover Image
Zielorientiertes Management von Fußballunternehmen : Konzepte und Begründungen für ein erfolgreiches Marken- und Kundenbindungsmanagement
Schilhaneck, Michael - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003646657
Cover Image
Event-Management im Spitzen-Wettkampfsport : Entwicklungen, Ziele und Organisationsprinzipien
Schmid, Ulrich - 2006
Persistent link: https://www.econbiz.de/10003323131
Cover Image
Public relations and communication in Sport
Hopwood, Maria - In: Sport public relations and communication, (pp. 13-32). 2010
Persistent link: https://www.econbiz.de/10003948959
Cover Image
Sport marketing public relations
Hopwood, Maria - In: Sport public relations and communication, (pp. 55-68). 2010
Persistent link: https://www.econbiz.de/10003948985
Cover Image
Fan welfare maximization as a club objective in a professional sports league
Madden, Paul - In: European economic review : EER 56 (2012) 3, pp. 560-578
Persistent link: https://www.econbiz.de/10009657477