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A Dynamic Model of User Behavior in a Social Network Site

Ahn, Dae-Yong - 2014

This paper estimates a dynamic model of user behavior in a social network site using unique data on the daily login activity of a sample of members of MySpace.com. We view a social network as a stock of capital that yields a flow of utilities over time by creating interactions between the site...

Persistent link: https://www.econbiz.de/10013069999

Evaluation of Social Networks

Ophir, Dan - 2016

Persistent link: https://www.econbiz.de/10012996891

Information Diffusion Epidemics in Social Networks

Iribarren, Jose Luis - 2012

The dynamics of information dissemination in social networks is of paramount importance in processes such as rumors or fads propagation, spread of product innovations or "word-of-mouth" communications. Due to the difficulty in tracking a specific information when it is transmitted by people,...

Persistent link: https://www.econbiz.de/10014204485

Triggers of engagement and avoidance : applying approach-avoid theory

Kelly, Louise; Kerr, Gayle; Drennan, Judy - In: Journal of marketing communications 26 (2020) 5, pp. 488-508

Persistent link: https://www.econbiz.de/10012263508

Contemporary communication model of consumer behaviour of Generation C

Vuković, Dijana; Kocijan, Samanta; Žunac, Ana Globočnik - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 9 (2023) 1, pp. 329-340

Fast network communication has been manifested in recent years as an indispensable result of constant network … connectivity, a common characteristic of Generation C. Through this network communication, which is particularly popular on social … consumerist, this kind of communication is very often based on buying and using certain products, which gives its participants the …

Persistent link: https://www.econbiz.de/10015052854