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Theory
Consumer behaviour
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Konsumentenverhalten
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Relationship marketing
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Theorie
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Homburg, Christian
48
Bruhn, Manfred
46
Huber, Frank
40
Bauer, Hans H.
33
Herrmann, Andreas
33
Anderson, Simon P.
27
Hruschka, Harald
25
Mullainathan, Sendhil
21
Piller, Frank T.
21
Kerschbamer, Rudolf
20
Sheth, Jagdish N.
20
Postlewaite, Andrew
19
Rudanko, Leena
19
Stauss, Bernd
19
Blundell, Richard W.
18
Helm, Roland
18
Inderst, Roman
18
Janssen, Maarten C. W.
18
Ahlert, Dieter
17
Reichwald, Ralf
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Benkenstein, Martin
16
Dellaert, Benedict G. C.
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Gierl, Heribert
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Hennig-Thurau, Thorsten
16
Hildebrandt, Lutz
16
Matsushima, Noriaki
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Peitz, Martin
16
Armstrong, Mark
15
Günter, Bernd
15
Helm, Sabrina
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Samuelson, Larry
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Shy, Oz
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Sutter, Matthias
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Swoboda, Bernhard
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Vermeulen, Frederic
15
Albers, Sönke
14
Decker, Reinhold
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Herweg, Fabian
14
Moraga-González, José Luis
14
Palma, André de
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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American Marketing Association
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Universitat Pompeu Fabra / Departament d'Economia i Empresa
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Maastricht Research School of Economics of Technology and Organizations
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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California Agricultural Experiment Station / Department of Agricultural and Resource Economics
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Center for Economic Research <Tilburg>
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Christian-Albrechts-Universität zu Kiel
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Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
Econometrisch Instituut <Rotterdam>
2
Edward Elgar Publishing
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Erasmus Research Institute of Management
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Eric Cuvillier <Firma>
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European Marketing Academy
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International Association for Research in Economic Psychology
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International Telecommunications Society
2
Robert Schuman Centre for Advanced Studies
2
Shakai-Keizai-Kenkyūsho <Osaka>
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Springer Gabler <Firma>
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Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
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Svenska Handelshögskolan <Helsinki>
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Umeå universitet
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University of Cambridge / Faculty of Economics
2
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2
University of Waterloo / Department of Economics
2
Universität Mannheim
2
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2
Universität Rostock
2
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Gabler Edition Wissenschaft
109
NBER working paper series
95
European journal of operational research : EJOR
90
Working paper / National Bureau of Economic Research, Inc.
89
NBER Working Paper
83
SpringerLink / Bücher
79
Europäische Hochschulschriften / 5
77
Discussion paper / Centre for Economic Policy Research
73
Management science : journal of the Institute for Operations Research and the Management Sciences
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
62
Journal of business research : JBR
60
Economics letters
59
International journal of industrial organization
59
Journal of economic psychology : research in economic psychology and behavioral economics
55
Journal of economic behavior & organization : JEBO
52
Journal of retailing and consumer services
50
Springer eBook Collection / Business and Economics
50
CESifo working papers
46
The American economic review
43
International journal of production research
37
Discussion papers / CEPR
35
International journal of production economics
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Operations research
34
Discussion paper
33
Journal of economics
33
Discussion paper / Tinbergen Institute
32
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Working paper
32
Journal of business economics : JBE
30
Manufacturing & service operations management : M & SOM
29
The Rand journal of economics
29
Applied economics
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
28
Journal of marketing research : JMR
28
Marketing : ZFP ; journal of research and management
28
Faculty & research / Insead : working paper series
27
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
26
European economic review : EER
25
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ECONIS (ZBW)
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Other ZBW resources
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1
A model of price leadership based on consumer loyalty
Deneckere, Raymond J.
;
Kovenock, Daniel J.
;
Lee, Robert E.
-
1988
Persistent link: https://www.econbiz.de/10000770940
Saved in:
2
Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard
-
1995
Persistent link: https://www.econbiz.de/10000545874
Saved in:
3
Das Ehrenberg-Modell zur Prognose des Wiederkäuferverhaltens : eine empirische Überprüfung bei Produkten des täglichen Bedarfs
Righetti, Claudio
-
1997
Persistent link: https://www.econbiz.de/10000622319
Saved in:
4
Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle
-
1997
Persistent link: https://www.econbiz.de/10000628099
Saved in:
5
Ein Meßkonzept für die Bankloyalität : Investitionen in Bank/Kunde-Beziehungen unter Risikoaspekten
Polan, Ralf
-
1995
Persistent link: https://www.econbiz.de/10000541974
Saved in:
6
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
7
Das Qualitative Zufriedenheitsmodell : (QZM)
Stauss, Bernd
-
1995
Persistent link: https://www.econbiz.de/10000564872
Saved in:
8
Management und Wirkungen von Marke-Kunden-Beziehungen im Konsumgüterbereich : eine Analyse unter besonderer Berücksichtigung des Beschwerdemanagements und der Markenkommunikation
Wenske, Anna Verena
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003716428
Saved in:
9
Anbieterseitige Kündigung von Kundenbeziehungen : empirische Erkenntnisse und praktische Implikationen zum Kündigungsmanagement
Lucco, Andreas
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003757606
Saved in:
10
Optimizing customer's selection for configurable product in B2C e-commerce application
Luo, Xinggang
;
Tu, Yiliu
;
Tang, Jiafu
;
Kwong, C. K.
- In:
Computers in industry : an international journal
59
(
2008
)
8
,
pp. 767-776
Persistent link: https://www.econbiz.de/10003769224
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