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The Optimal Design of Hospital Advertising by Means of Conjoint Measurement
Tscheulin, Dieter K. - 2010
Confronted with the unavoidable question of finding survival strategies in an intensely competitive market for hospital services which is characterised by a decreasing number of beds and the danger of closures, many hospitals have since implemented marketing and advertising plans. While the...
Persistent link: https://www.econbiz.de/10012760056
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A Structural Model of Correlated Learning and Late-Mover Advantages : The Case of Statins
Ching, Andrew T. - 2019
We propose a structural model of correlated learning with indirect inference to explain late-mover advantages. Our model focuses on a class of products with the following two features: (i) products which build on a common fundamental technology (e.g., computer processor, car, smartphone, etc.);...
Persistent link: https://www.econbiz.de/10012903984
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Direct-to-Consumer Advertising in Pharmaceutical Markets
Brekke, Kurt Richard; Kuhn, Michael - 2021
We study effects of direct-to-consumer advertising (DTCA) in the prescription drug market. There are two pharmaceutical … firms providing horizontally differentiated (branded) drugs. Patients differ in their susceptibility to the drugs. If DTCA …), creating a captive and a selective segment of physicians. First, we show that detailing, DTCA and price (if not regulated) are …
Persistent link: https://www.econbiz.de/10013318409
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Native Advertising and Endorsement : Schema, Source-Based Misleadingness, and Omission of Material Facts
Hoofnagle, Chris Jay - 2016
Persistent link: https://www.econbiz.de/10013002648
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The Accuracy of Less : Natural Bounds Explain Why Quantity Decreases Are Estimated More Accurately Than Quantity Increases
Chandon, Pierre - 2017
Five studies show that people, including experts such as professional chefs, estimate quantity decreases more accurately than quantity increases. We argue that this asymmetry occurs because physical quantities cannot be negative. Consequently, there is a natural lower bound (zero) when...
Persistent link: https://www.econbiz.de/10012967314
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Evaluating the Welfare Effects of Drug Advertising
Bradford, David; Kleit, Andrew N. - 2013
Direct-to-consumer advertising of pharmaceuticals has led to questions of whether consumers benefit from the additional drug information, or are harmed by being induced to pursue prescriptions that are unnecessary or even dangerous. We conducted an empirical study of the relation between...
Persistent link: https://www.econbiz.de/10014058701
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Debunking Misinformation : Effects on Beliefs and Purchase Behavior
Fong, Jessica; Guo, Tong; Rao, Anita - 2022
The prevalence of misinformation has spurred various interested parties--regulators, the media, and competing firms--to debunk false claims in the marketplace. This paper studies whether such debunking messages provided by these parties can impact consumer purchase behavior. If so, does...
Persistent link: https://www.econbiz.de/10014088138
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An Uncertain Diagnosis
Rubin, Paul H. - 2013
There is a substantial literature in medical journals examining the marketing and promotional efforts of pharmaceutical firms. This literature is generally critical of those efforts, focusing on the negative aspects of promotion. Although the literature is expressed in empirical and scientific...
Persistent link: https://www.econbiz.de/10014027690
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External reference pricing and the choice of country baskets and pricing rules
Birg, Laura - 2016
This paper models different external reference pricing schemes - a price cap based on the drug price in one or two countries and on the minimum or average drug price - in a three-country framework. It studies the choice of external reference pricing schemes in one country as well as its effect...
Persistent link: https://www.econbiz.de/10011436879
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Medical care within an OLG economy with realistic demography
Frankovic, Ivan; Kuhn, Michael; Wrzaczek, Stefan - 2016
We study the role of health care within a continuous time economy of overlapping generations subject to endogenous mortality. The economy consists of two sectors: final goods production and a health care sector, selling medical services to individuals. Individuals demand health care with a view...
Persistent link: https://www.econbiz.de/10011437147