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Theory
Beziehungsmarketing
26
Relationship marketing
26
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24
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19
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18
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English
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Grönroos, Christian
6
Ojasalo, Katri
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Svenska Handelshögskolan <Helsinki>
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Meddelanden från Svenska Handelshögskolan
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The journal of services marketing
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ECONIS (ZBW)
6
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1
Relationship marketing : interaction, dialogue and value
Grönroos, Christian
-
1997
Persistent link: https://www.econbiz.de/10000964747
Saved in:
2
Service marketing theory : back to basics
Grönroos, Christian
-
1998
Persistent link: https://www.econbiz.de/10000987032
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3
Relationship marketing readiness : theoretical background and measurement directions
Grönroos, Christian
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 218-225
Persistent link: https://www.econbiz.de/10011741198
Saved in:
4
Service management and marketing : customer management in service competition
Grönroos, Christian
-
2006
-
3. ed.
Persistent link: https://www.econbiz.de/10003365020
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5
Service productivity : toward a conceptualisation of the transformation of inputs into customer value in services
Grönroos, Christian
(
contributor
); …
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001536013
Saved in:
6
The netoffer model : developing internet offerings for the virtual marketspace
Grönroos, Christian
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001543477
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