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Does Uncertainty Matter? Consumer Behaviour Under Three-Part Tariffs
Lambrecht, Anja - 2011
In communication, information, and other industries, three-part tariffs are increasingly popular. A three-part tariff is defined by an access price, an allowance, and a marginal price for any usage in excess of the allowance. Empirical nonlinear pricing studies have focused on consumer choice...
Persistent link: https://www.econbiz.de/10012757055
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A Joint Optimal Model of Pricing, Rebate Value, and Redemption Hassle
Zhang, Zelin - 2018
decision variable for buyers. The current research examines the impact of hassle cost on optimal rebate strategy. An analytical … model is developed that simultaneously determines the supply chain's optimal price, level of rebate value, and rebate …-redemption hassle, while allowing for slippage (as consumers may forget to redeem a rebate), in both a centralized and decentralized …
Persistent link: https://www.econbiz.de/10012907028
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Magazine subscription and intertemporal discounting : some further evidence
Resende, Marcelo; Ferioli, Eduardo - 2014
The paper's objective is to assess price discrimination in magazine subscriptions in the Brazilian market. Oster and Scott-Morton (2005) had advanced a price discrimination mechanism in which the ratio between subscription and newsstand prices would be positively associated to the extent that a...
Persistent link: https://www.econbiz.de/10010434131
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Moral Hazard and Customer Loyalty Programs
Basso, Leonardo J. - 2008
Frequent flier plans (FFPs) may be the most famous of customer loyalty programs and plans created on the FFP model are now offered by sellers in a number of other industries. We present a theory of FFPs that models them as efforts to take advantage of the agency relationship between employers -...
Persistent link: https://www.econbiz.de/10012727033
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Post-It Note Persuasion : A Sticky Influence
Garner, Randy - 2006
Four studies examine the influence of attaching a seemingly insignificant Post-it note to a survey packet on the likelihood of completing the survey. Participants who received a packet with an affixed Post-it note request had significantly higher return rates than participants who received the...
Persistent link: https://www.econbiz.de/10014068807
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A Liberating-engagement Theory of Consumer Fun
Oh, Travis Tae; Pham, Michel Tuan - 2021
The experience of fun plays a major role in the consumer society. Drawing on a grounded theory approach, we advance a psychological theory of consumer fun. Through an integration of in-depth interviews, narrative analyses, controlled experiments, structural equation modeling, and a...
Persistent link: https://www.econbiz.de/10014087582
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Personalized Pricing and Customer Welfare
Dubé, Jean-Pierre - 2020
Abstract We study the welfare implications of personalized pricing, an extreme form of third-degree price discrimination implemented with machine learning for a large, digital firm. We conduct a randomized controlled pricing field experiment to train a demand model and to conduct inferences...
Persistent link: https://www.econbiz.de/10012854125
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Playing "hard to get": an economic rationale for crowding out of intrinsically motivated behavior
Schnedler, Wendelin; Vanberg, Christoph - 2014
it becomes scarce. In the second, restraint serves to conceal the actor's intrinsic motivation. In both cases, not …
Persistent link: https://www.econbiz.de/10010362185
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Playing "hard to get" : an economic rationale for crowding out of intrinsically motivated behavior
Schnedler, Wendelin; Vanberg, Christoph - 2014
it becomes scarce. In the second, restraint serves to conceal the actor's intrinsic motivation. In both cases, not …
Persistent link: https://www.econbiz.de/10010345273
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Consumer preferences in monopolistic competition models
Tarasov, Alexander - 2010
This paper develops a novel approach to modeling references in monopolistic competition models with a continuum of goods. In contrast to the commonly used CES preferences, which do not capture the effects of consumer income and the intensity of competition on equilibrium prices, the present...
Persistent link: https://www.econbiz.de/10003964956