The Consumer Psychology of Mail-In Rebates : A Model of Anchoring and Adjustment
Year of publication: |
[2006]
|
---|---|
Authors: | Soman, Dilip |
Other Persons: | Gourville, John T. (contributor) |
Publisher: |
[2006]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
Extent: | 1 Online-Ressource (38 p) |
---|---|
Series: | HBS Marketing Research Paper ; No. 06-02 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 10, 2005 erstellt |
Other identifiers: | 10.2139/ssrn.875658 [DOI] |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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