Similar Search Results - EconBiz

Advancing Alpha : Measuring Reliability with Confidence

Iacobucci, Dawn - 2016

In this research, we present the inferential statistics for Cronbach's coefficient alpha. This index of reliability is extremely important in consumer research. The estimation of alpha and its confidence intervals are described and an analytical demonstration illustrates the effects on these...

Persistent link: https://www.econbiz.de/10013002936

Distribution channel choice in a market with complementary goods

Coughlan, Anne T. - In: International journal of research in marketing : IJRM ; … 4 (1987) 2, pp. 85-97

Persistent link: https://www.econbiz.de/10001041166

Salesforce compensation : theory and managerial implications

Coughlan, Anne T. - In: Marketing science : the marketing journal of the … 8 (1989) 4, pp. 324-342

Persistent link: https://www.econbiz.de/10001090676

On credible delegation by oligopolists : a discussion of distribution channel management

Coughlan, Anne T. - In: Management science : journal of the Institute for … 35 (1989) 2, pp. 226-239

Persistent link: https://www.econbiz.de/10001063882

Minimum advertised pricing : patterns of violation in competitive retail markets

Israeli, Ayelet; Anderson, Eric T.; Coughlan, Anne T. - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 539-564

Persistent link: https://www.econbiz.de/10011532318

When is the best ship a leaky one? : Segmentation, competition and gray markets

Coughlan, Anne T.; Soberman, David A. - 1998 - (Rev. version of 98/09/MTK)

Persistent link: https://www.econbiz.de/10000992431

Price-matching guarantees, retail competition, and product-line assortment

Coughlan, Anne T.; Shaffer, Greg Eric - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 580-588

Persistent link: https://www.econbiz.de/10003868072

Optimal reverse channel structure for consumer product returns

Shulman, Jeffrey D.; Coughlan, Anne T.; Savaskan, R. Canan - In: Marketing science : the marketing journal of the … 29 (2010) 6, pp. 1071-1085

Persistent link: https://www.econbiz.de/10008821796

Marketing channels

Anderson, Erin; Stern, Louis W.; Ansary, Adel I. el- - 2006 - 7. ed.

Persistent link: https://www.econbiz.de/10003148574

Marketing channels

Stern, Louis W.; Ansary, Adel I. el-; Coughlan, Anne T. - 1996 - 5. ed.

Persistent link: https://www.econbiz.de/10013474865

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