Kim, Daewon; Bae, Jae Kwon - In: Global business and finance review 25 (2020) 3, pp. 49-59
Purpose: To explain the innovation resistance and consumer acceptance of internet-only bank services, this paper …) and Innovation Resistance Model (IRM).We aim to identify the factors that influence the innovation resistance and consumer … conditions, hedonic motivation, personal innovativeness, and perceived security affected innovation resistance that in turn …