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ECONIS (ZBW)
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The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003732680
Saved in:
2
The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2008
Persistent link: https://www.econbiz.de/10003781373
Saved in:
3
The TV news scheduling game : when the face of the newscaster matters
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
The journal of media economics
23
(
2010
)
1
,
pp. 17-23
Persistent link: https://www.econbiz.de/10003983662
Saved in:
4
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
Pethig, Rüdiger
(
ed.
);
Blind, Sofia
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10014268014
Saved in:
5
Die doppelte Adressierung im werbefinanzierten Fernsehen : ökonomische Bemerkungen zu Gerd Hallenbergers Beitrag
Pethig, Rüdiger
- In:
Fernsehfinanzierung : ökonomische, rechtliche und …
,
(pp. 96-104)
.
1998
Persistent link: https://www.econbiz.de/10001302861
Saved in:
6
Spielfilme im Fernsehen : Zuschauerprognose und monetäre Bewertung von Senderechten
Fuchs, Stefan
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013444815
Saved in:
7
The MiSPOT system : personalized publicity and marketing over interactive digital TV
López-Nores, Martin
;
Pazos-Arias, José Juan
; …
- In:
E-business and telecommunications : 4th international …
,
(pp. 315-327)
.
2008
Persistent link: https://www.econbiz.de/10003804255
Saved in:
8
The ideology of consumption : a structural-syntactical analysis of "Dallas" and "Dynasty"
Hirschman, Elizabeth Caldwell
- In:
Journal of consumer research : JCR ; an …
15
(
1988
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10001068347
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9
Programmplanung im werbefinanzierten Fernsehen : eine Analyse unter besonderer Berücksichtigung des US-amerikanischen Free-TV
Holtmann, Klaus
-
1999
Persistent link: https://www.econbiz.de/10000682718
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10
Monoploy provision of tune-ins
Çelik, Levent
-
2008
Persistent link: https://www.econbiz.de/10003769992
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