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Advertising and the public interest
Howard, John A.; Hulbert, James - 1973
Persistent link: https://www.econbiz.de/10002975492
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Welfare gains from advertising : the problem of regulation
Worcester, Dean A.; Nesse, Ronald - 1978
Persistent link: https://www.econbiz.de/10000626350
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Advertising management
Aaker, David A. (ed.); Myers, John G. (contributor) - 1975
Persistent link: https://www.econbiz.de/10000055005
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The measurement of cumulative advertising effects
Palda, Kristian S. - 1964
Persistent link: https://www.econbiz.de/10000055703
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Advertising and competition : theory, measurement, fact
Ferguson, James M. - 1974
Persistent link: https://www.econbiz.de/10000024488
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Advertising and concentration : a suggested approach and some preliminary results
Waterson, Mike - 1972
Persistent link: https://www.econbiz.de/10000666677
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Specialty advertising in marketing
Herpel, George Lloyd; Collins, Richard A. - 1972
Persistent link: https://www.econbiz.de/10000555911
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Bivariate feed-back intervention time series modelling with application in advertising problem
Bhattacharyya, M. N. - 1982
Persistent link: https://www.econbiz.de/10001910447
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The information seekers an international study of consumer information advertising image
Thorelli, Hans B.; Becker, Helmut; Engledow, Jack - 1975
Persistent link: https://www.econbiz.de/10000042243