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This paper presents a study of customer satisfaction towards the services rendered by superstore retailers. A non-probability convenience sampling technique was used to collect the data from the respondents. The respondents were 200 customers of DMart, Pune. The responses of the respondents have...
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Many online-first retailers have adopted omnichannel strategies to expand their territories from online to offline. In this paper, we seek to understand the function of offline showroom for multi-category online retailing platforms, which is relatively understudied. Using detailed...
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``cautious,'' and then subsequently engage in (differentiated) price competition over two time periods (or stages). The consumers …. We extend our analysis to examine the impact of retailer's commitment to stable pricing, and find that the level of … commitment has a non-monotonic impact on consumer welfare …
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